Mariah Carey Unveils New Butterfly Sweepstakes, Kevin Liles Celebrates 40/40 Launch with New VIP Experiences

NEW YORK, July 21, 2014 /PRNewswire-USNewswire/ -- In celebration of the successful launches of the beverages Butterfly and 40/40 – Mariah Carey and former Def Jam President and CEO Kevin Liles are offering fans once-in-a-lifetime experiences, plus an exclusive look at Mariah like she's never been seen before.

Mariah Carey is throwing an exclusive Summer Party with all of her celebrity friends in New York City. A party wouldn't be a party without Mariah's fans, therefore, she is excited to announce the launch of a sweepstakes through her Butterfly beverage, which will give her fans the opportunity to join her at the special event.

Kevin Liles is taking the 40/40 Club experience to another level through a separate sweepstakes that will give people the opportunity to attend special 4/40 events, concerts and performances. With the 40/40 Club beverage and the VIP Experience sweepstakes, Kevin redefines the allure of bottle service and elevates its rewarding status.

Mariah's Debut on the Butterfly Media Network

Mariah Carey extends her media icon status with the launch of her first content on Butterfly. When the Go N'Syde app is pointed at the bottle, Mariah will appear and make a one-of-a-kind entrance – magically coming out of the bottle with a special message.

"My next dream is taking shape and I'm excited to share it through content on my Butterfly beverage, and an amazing party where I can celebrate the summer with fans and friends," Carey says. "Butterfly inspires me to connect with fans in new ways and create experiences that seemed impossible a few years ago. I can't wait to show you my imagination."

How to Enter the Sweepstakes for Butterfly and The 40/40 Club

• Visit any Walgreens store nationwide and find the Butterfly or 40/40 beverage (40/40 also available at Duane Reade in New York)
• Download the free Go N'Syde mobile app
• While the Go N'Syde app is open, hold the smartphone up to a bottle or online at http://gonsyde.com/target
• The app will automatically open up a world of exclusive content and ask for information to register for the sweepstakes

The sweepstakes for the Mariah Carey "Summer Party" and the 40/40 Club "VIP Experience" run from July 21 to August 20.

About Butterfly
Butterfly is a melodic beverage inspired by the magic of Mariah Carey, and features a media network on the bottle. Consumers can access exclusive content – videos, photos, music, celebrity appearances, custom messages and more – when they scan the bottle via the free Go N'Syde mobile app. Content will be refreshed frequently, giving fans an experience that they can't get anywhere else. Butterfly is more than a beverage; it's a game-changer in the way fans connect with their favorite artists and re-imagines the possibilities for anywhere entertainment. For more information, follow @butterflydrink on Twitter or Instagram, or become a fan on Facebook at www.facebook.com/ButterflyDrink.

Contact: Amanda Greenfield
[email protected]
212-299-8957

Photo - http://photos.prnewswire.com/prnh/20140721/128823

SOURCE Go N’Syde - Butterfly - 40/40 Club