NEW YORK, Sept. 28, 2011 /PRNewswire/ -- Mark Mulcahey, a leading authority in corporate strategy and operational delivery has joined Vivaldi Partners Group as Senior Partner. He will be leading the London office and serving UK and international clients.

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Mark has over 20 years of experience in corporate strategy and operational delivery across a wide range of sectors and countries. Starting in retail location consulting Mark soon became involved in planning next generation mobile networks. From there it was a short step to telecom economics and financial analysis. Mark has used this experience to review opportunities in technology for media businesses and opportunities in media for technology businesses.

Mark has helped a number of clients develop new services and launch new businesses in Europe, Asia and the USA. This work has involved negotiating local contracts, establishing local teams, and holding operational roles to support the rapid establishment of successful businesses. Mark's technology, telecom and media focus has led him to address corporate strategy questions for clients across the world with recent assignments in India, China, Saudi Arabia, UAE and Eastern Europe.  

Over the last ten years Mark has been involved in over 100 transactions in the Telecommunications and Media sector providing market and strategic due diligence to a variety of financial institutions, including Banks and VCs.  He has also been involved in the gaming industry; developing games to help clients address their strategic issues.

Prior to joining Vivaldi Partners, Mark was the Managing Director of Arthur D. Little UK and the head of TIME practice. Mark's work at ADL focused on corporate strategy and organizational change in the technology, telecoms and media sectors, with particular emphasis on product and service innovation and media mobile market entry. Prior to ADL, Mark led a boutique innovation company in the UK and China, established the China office of CSMG Adventis, and for eight years led the European business of CSMG.

"Mark brings in an unparalleled knowledge of product and service innovation within the telecommunications and media industries. By merging his experiences with our tools and global reach, we strengthen Vivaldi's position to serve our global clients," said Erich Joachimsthaler, founder and CEO of Vivaldi Partners.

Vivaldi Partners' London team will continue to offer a full range of services across developing growth strategies, innovation management, marketing efficiency, process optimization, brand positioning, and digital strategies.

For additional information, please contact Ashley Pare or visit www.vivaldipartners.com.

About Vivaldi Partners Group

Vivaldi Partners Group consists of a unique portfolio of three businesses focused on helping companies to achieve new growth, build strong brands, design game-changing innovation playbooks, design products, services and experiences, connect with customers and consumers through marketing and communications, incubate social technologies, and leverage social initiatives and networks enterprise-wide.

SOURCE Vivaldi Partners Group

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