Mark of Excellence: Internet Top Level Domain .WhosWho Launches Today

NEW YORK, March 2, 2015 /PRNewswire/ -- Twenty years ago, with the Internet in its infancy, it was understandable for high-achievers dedicated to their callings and immersed in vital endeavors to have a simple Hotmail account for personal use.  Today, nothing could be further from the truth.  The .WhosWho Internet top level domain, launching today, was created with the unique needs of this cohort in mind.

The registry's Who's Who Turnkey Solution is both high-performance and low-impact in the near term, with the focus on immediate usability.  Registrants can start off right away using their .WhosWho online identities by forwarding to existing free email accounts and blogs, websites or even facebook/social media pages.  .WhosWho registrars can help.  Beyond that, a .WhosWho domain has the expansion capability of any other Internet domain, even apple.com, facebook.com, google.com, and youtube.com (all of whom have also registered their .WhosWho equivalents).  That's more flexibility than even the above-average person needs and, especially for technophobes, if the turnkey solution works just dandy, there's no need to change it at all.  

Time is money

Free email, websites and blog hosting are tempting and can be difficult to resist.  But years spent handing-out and utilizing such free services represents an investment of time, squandered to the benefit of big online brands.  "Worst of all, this missed opportunity to accrue a portable following of one's own over extended periods can represent a huge loss, the value of which is telescoped for those at the highest echelons," according Who's Who Registry director Tony van Vuuren, based in the Principality of Monaco. 

Just as the best .com addresses were available in the 1990s, the field is now wide open for .WhosWho domain names. Among them are ones combining even the most common first and last names (e.g., JohnSmith.WhosWho) and initial and last name combinations (e.g., CFTaylor.WhosWho). Most brand names remain available, although a number of big names in luxury, retail and technology were taken during the advance phase for registered trademark holders (see: www.domains.whoswho/about ). 

Mark of Excellence

In his autobiography "Crossing Fifth Avenue," former Bergdorf-Goodman president Ira Neimark observed that "repetition is reputation" and it's hard to argue that an individual's performance record is not among the best predictors of future success.  Like the proclamation of excellence it is, a .WhosWho domain in a signature block or on a calling card stands out, rather than disappearing into a sea of text as a .com would. In so doing, it invites dialogue on the basis of one's strengths, putting one's best foot forward.

Domain names based on individuals' names, company names, brands, and dictionary word are available not only in Latin characters and its Spanish, Portuguese and German extensions, but also in simplified and traditional Chinese characters paired with .WhosWho.  Registration is available through select Internet registrars listed at www.domains.whoswho/register and pricing and currencies vary.   

SOURCE Who's Who