Markel American Insurance Company promotes fishing with kids during National Fishing and Boating Week

WAUKESHA, Wis., May 25, 2012 /PRNewswire/ -- Markel American Insurance Company, a specialty insurance provider for boats, has partnered with the Recreation Boating and Fishing Foundation to promote fishing with kids during National Fishing and Boating Week (NFBW) June 2 – 10, 2012.

National Fishing and Boating Week is a national celebration of fishing and boating that coincides with most states' free fishing days.

According to the 2011 Outdoor Recreation Participation Report, fishing (fresh, salt, and fly) was the 4th most popular youth outdoor activity for individuals between the ages of 6 and 24 with approximately 15 million participants or an 18.8% participation rate last year. The same study found that for adults aged 25 and older, fishing (fresh, salt, and fly) was the most popular adult outdoor activity with approximately 31.2 million participants or a 15.1% participation rate.

"The greatest memories I have are fishing with my dad," says 13 time Bassmaster Qualifier and host of the TV Show "One More Cast", Shaw Grigsby.   "I enjoyed fishing with my son and daughter and now my grandson. They make memories that last a lifetime."

While fishing is popular pastime for both youths and adults alike, the combined participation rate over the past three years has declined an average of approximate 7.3%.

"Introducing our youth to fishing is great way to increase this percentage," says Ted Wentzel, director of marketing at Markel American Insurance Company. "Given our history and experience in the boating industry, we know that fishing isn't just about catching fish; it's about spending time outdoors with friends or family – especially kids. That's why we are excited once again to partner with the RBFF to help promote fishing among our youth."

In his short video clip, Fishing with Kids, Shaw Grigsby explains how to make fishing enjoyable for your son, daughter, and grandchildren. Taking advantage of the free fishing opportunities in your state during National Fishing and Boating Week is a great way to teach kids about fishing, boating, and safety. For more information about free fishing opportunities in your area, visit the Markel website.  

About Markel American Insurance Company:
Markel American Insurance Company (part of Markel Corporation) specializes in powersports insurance such as motorcycle insurance, boat insurance and ATV insurance. For more information, visit www.markelinsuresfun.com.

About Markel Corporation
Markel Corporation markets and underwrites specialty insurance products and programs to a variety of niche markets. In each of these markets, the company seeks to provide quality products and excellent customer service so that it can be a market leader. The financial goals of the company are to earn consistent underwriting profits and superior investment returns to build shareholder value. For more information on the Markel Group of companies, please visit www.markelcorp.com.

SOURCE Markel American Insurance Company