WASHINGTON, June 1, 2012 /PRNewswire-iReach/ -- The way you share and read articles changes Monday (6/4) with the launch of Markerly, a DC based startup that allows you to highlight and bookmark localized content. Markerly is the Pinterest for text, with a dash of EverNote, a sprinkle of Digg and a hint of Twitter. Markerly solves an obvious, common problem: every day we share articles, and receive more than we have time to read. Additionally, it's difficult to keep track of all the articles we share in a centralized location.
Built as a utility that makes our natural habit of sharing articles online simplified, Markerly is completely user-generated. With Markerly, all the important text is already highlighted, making your online reading experience more efficient than ever. A user first highlights the text, saves it to a book (mirror image of a Pinterest board), and then determines which social networks to share to. All the articles that you share to your social networks are now stored in your library, bookmarked by the content you find most interesting.
Previously highlighted text on an article allows you to remark, helping you find more users to follow along the way. You never know what highlights you'll discover as you browse page to page. Markerly gives the internet a social "used textbook" feel. Markerly also allows you to live-comment on top of articles, instead of bringing the conversation into separate forums. The days of copying quotes within an article and sharing general URL's that don't focus on localized content are over. Why send your busy friend or colleague an entire article you read without simply highlighting the main point(s) ever again? You'll also have more time to read through all those articles shared online by letting Markerly automatically draw you to the most substantive content.
Adding to the social experience, every highlight you make is saved to a book and featured in your library, allowing you to cultivate a new online reading identity. Show the world who you are by the highlights in your books. Follow your friends and favorite online bloggers or celebrities so you can see what they are highlighting and browse their libraries books to experience the internet through their eyes. Discover fresh highlights on the news feed everyday. Forget copy and paste, and "quoting" articles, Markerly makes it easy to highlight the main points and share to your favorite social networks. Never share a naked article again; highlight for the world to see! Your friends and followers with thank you. Start building your library and following at Markerly - live this Monday.
About
Currently DC-based, Markerly is founded and created by Sarah Ware, formerly of LivingSocial, and Justin Kline and Rahf Noor of AddThis.
Follow on Twitter @MyMarkerly or @WareSarah
Disclosure
Markerly is currently only available as a passive experience on mobile, allowing you to view highlights, but not make them. Markerly's launch is a social experiment and part of a live public beta, so please e-mail questions or feedback to [email protected].
Media Contact: Sarah Ware Markerly, 201.450.7106, [email protected]
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