"This study has validated what we've witnessed working with front-line sales and marketing organizations of leading global companies of all sizes across many industries," said Carson Conant, chief executive officer of Mediafly. "Evolved Selling facilitates shorter sales cycles that result in bigger contracts and more loyal customers. Companies that adopt all four Evolved Selling capabilities deliver efficient growth and lead their industries."
The study showed that Evolved Sellers are more effective at increasing deal velocity, reporting that they closed 43 percent more deals than Static Sellers. In addition, Evolved Sellers experience an 82 percent lift in buyers likely to consider them for new opportunities and a 70 percent lift in buyers purchasing more than they initially scoped.
Most importantly, the impact of evolved selling extends beyond an individual salesperson's metrics or quota performance. Nearly two out of three companies who use Evolved Selling reported year-over-year revenue growth of 10 percent or more. In addition, Evolved Selling organizations are significantly more likely than ones who use Static Selling to command and sustain market leadership over the competition.
"In order to transform from Static to Evolved Selling and remain relevant and competitive in today's marketplace, sales and marketing leaders need to re-evaluate their enablement strategies and supporting tools," said Conant. "Companies that invest in an Evolved Selling platform, like Mediafly, will benefit from loyal relationships that drive sustainable growth."
"Unfortunately, most of today's sales forces are ill equipped to sell in a dynamic, insights-driven, and non-linear fashion," said Mary Shea, Ph.D., principal analyst at Forrester Research. "B2B sellers need to be armed with a new type of selling solution that enables them to be nimble and engaging in their customer interactions."
To see a summary infographic of the topline results or download the full study go to www.HowB2BSellersWin.com.
Mediafly is an enterprise software company that has worked with some of the most respected global sales organizations, including PepsiCo, MillerCoors and GE Healthcare to implement Evolved SellingTM and successfully drive better business results. The Mediafly Evolved Selling PlatformTM aligns with every sales training methodology and is a proven technology for helping field sales organizations deliver a dynamic, interactive, insightful buying experience that ties seamlessly back to CRM. For the third year in a row, Mediafly has been recognized by Inc. Magazine as one of the top 5000 fastest-growing private companies in the US. Mediafly commissioned Forrester Consulting to initiate the market analysis of How B2B Sellers Win in the Age of the Customer at the beginning of Q3 2016.
Logo - http://photos.prnewswire.com/prnh/20161017/429593LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/market-defining-study-reveals-only-one-in-10-sales-organizations-are-fully-evolved-in-their-use-of-technology-to-engage-buyers-300346389.html