Market Focus: Trends and Developments in the Ice Cream Sector in Japan

Jul 18, 2013, 10:30 ET from Bharat Book Bureau

MUMBAI, India, July 18, 2013 /PRNewswire/ --

Bharat Book Bureau presents Market Focus: Trends and Developments in the Ice Cream Sector in Japan (

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The Japanese Ice Cream sector is set for significant growth by 2017. Japan's Ice cream industry has an equal trade-off between on premise and off premise sales. Ice Cream parlors in Japan, several of which are company stores, offers blend-ins, mix-ins, and smooth-ins on a wide range of flavors such as green tea, azuki bean, and exotic fruit combinations that are highly popular.

The report provides a concise overview of the Ice Cream market in Japan. The report gives detailed information about the size of the market, the economic, demographic and behavioral trends which will drive its evolution and the leading companies within the market.

Highlights of the Report:

  • Analysis of consumer behavior, economic conditions, and demography that reveals emerging opportunities in the Ice Cream sector.
  • Key growth categories and analysis of the market dynamics of major Ice Cream categories.
  • Market shares for the leading brands and private labels across Ice Cream categories.
  • An overview of packaging trends in the Japanese Ice Cream sector, including primary packaging material and type, packaging closures, and outer packaging.
  • The relationship between consumer Ice Cream demands and the dynamics between different Ice Cream types.

The Report facilitates:

  •     Clear identification of promising areas for future growth, both in terms of innovative products and lucrative geographies.
  • Proper understanding of shifting market dynamics to ensure maximum sales.
  • Understanding of trends and the key drivers behind recent market changes.
  • An insight into the complex picture of consumption's variation between product categories.
  • Explicit understanding of the relationship between key drivers of consumer demand in the Ice Cream market.

Emerging opportunities in the Ice Cream sector:

  • Consumer Goods, Changing consumer demand remains one of the most critical drivers of the Ice Cream market in Japan.
  • Health vs. Indulgence, The reduction of calories is likewise an ever-present core driver of the ice cream market.
  • Low Cost Packaging, The packaging is very important in Japan's Ice cream market as it is used as a key marketing tool, which helps increase personal appeal to the customer.  
  • Preferred distribution channel, Hypermarkets & Supermarkets continued to be the preferred distribution channel for Ice Cream.

Table of Contents:

  • Country context
  • Brands & Private Labels
  • Packaging Insight
  • Future Outlook- four key trends in Japan's Ice Cream sector
  • Data Appendix & Summary Methodology

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