BETHESDA, Md., April 3, 2013 /PRNewswire-USNewswire/ -- MarketBridge announced today a Preferred Services Partnership with Marketo, the provider of a leading cloud-based marketing software platform. In addition, MarketBridge has also been added to Marketo LaunchPoint™, an extensive ecosystem of marketing solutions.
The partnership will expand MarketBridge's RevenueEngines™ solution to create a seamless connection with all the essential elements of a comprehensive digital marketing strategy. It now combines social media marketing, digital engagement technologies, email marketing, and online communities with Marketo's marketing automation platform and leading CRM systems such as Salesforce.com and Microsoft Dynamics.
"What sets RevenueEngines™ apart from other solutions is that it focuses digital customer engagement on driving sale productivity for large enterprise companies," explains Tim Furey, CEO of MarketBridge. "The combination of best-of-breed technology with integrated, targeted marketing programs has led to improved conversion rates and pipeline velocity for our clients, yielding an average revenue lift of 15% along with dramatically improved return on marketing investment."
Jason Holmes, SVP of Client Services for Marketo commented, "Marketo is committed to the success of our customers and our partners. The Preferred Services Partnership with MarketBridge is a vital step in bringing our marketing automation technology to Fortune 1000 clients."
"We partnered with Marketo because their software is easy to use, nurtures prospects into qualified sales, and drives sales productivity as well as revenue growth," continued Furey. "Together, MarketBridge and Marketo shorten an enterprise client's migration to profitable digital customer engagement, significantly improve customer profiling and accelerate revenue growth."
MarketBridge is a leading global provider of digital marketing, sales enablement, and customer analytics solutions for Fortune 1000 and emerging growth companies. We help companies scale revenue growth and increase sales productivity by increasing digital customer engagement (social, mobile, on-line communities, e-commerce) and building robust customer analytics engines that focus marketing investments and sales activity on the right customers, with the right messaging and solution, through the right marketing and sales channels.
Our core solutions include RevenueEngines™ digital marketing automation and sales enablement programs, DemandAnalytics™ predictive analytics and reporting solutions, MarketBlueprint™ implementation playbooks for fully leveraging digital technologies, and SQ Index™ for social media performance tracking and competitive benchmarking. Visit our website at Market-Bridge.com
About Marketo: Marketing Software. Easy, Powerful, Complete.
Marketo uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.
Known for providing breakthrough innovation and fueling growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category.