MarketBridge Enhances RevenueEngines™ Lead Nurturing Solution With Integrated SMART™ Predictive Analytics
- Combines predictive lead scoring, personalized content, and enables improved social selling
- Doubles B2B lead-to-dollars conversion rates at significantly lower costs, with return on investment (ROI) realized within a business quarter
- Leverages enterprise clients' existing marketing automation, CRM platforms
BETHESDA, Md., Feb. 3, 2015 /PRNewswire-USNewswire/ -- MarketBridge announced expanded capabilities and an enhanced technology backbone for its best practice RevenueEngines™ Lead Nurturing solution. The latest version now adds deeper predictive customer analytics, personalized content curation, and more robust reporting capabilities.
"Every B2B Marketing and Sales executive recognizes that prospects and customers now spend 70% of their buying journey on-line," notes MarketBridge Senior Vice President Steven Lewis. "But too often rapidly growing digital marketing lead volumes convert to revenue at less than 3% rate. Why? Our experience shows that most lead nurturing processes fail to incorporate adequate levels of predictive lead scoring, personalized digital content, and social content engagement."
The MarketBridge RevenueEngines™ solution improves the conversion of Marketing generated leads through any Sales channel – field sales, inside sales, and even 3rd party channel partners. Rather than just "dumping" marketing leads into Sales channels' CRM systems, the RevenueEngines™ Lead Nurturing solution a) profiles and scores leads, b) curates, matches, and distributes the best personalized digital content to each prospect, and c) nurtures and tracks leads through on-line engagement until they are ready for Sales contacting. The result? A richer digital customer experience, deeper predictive insight into prospect needs, higher levels of Sales lead acceptance, and increased lead-to-close rates.
Adds MarketBridge's Lewis, "Most enterprise Marketing & Sales organizations have made significant investments in marketing automation and CRM platforms such as Salesforce, Marketo, Oracle, and Microsoft. But to tap the power of those technologies, it is critical to create data-driven, digital lead management processes that guide the right prospects, to the right Sales channels, to get the right solution."
The RevenueEngines™ Lead Nurturing solution is delivered as a managed service that leverages the latest data-driven digital marketing and sales enablement technologies to improve enterprise lead-to-close conversion rates. SMART™ predictive customer analytics provides customer database management, analysis, and reporting to optimize Sales & Marketing performance.
"We partner with our Fortune 1000 clients to help them keep up with rapid buyer behavior and technology changes impacting Marketing and Sales organizations," emphasizes Tim Furey, MarketBridge CEO. "We help clients improve end-to-end customer lifecycle management with the latest social, digital content, and data analytics solutions. Our clients benefit from our ability to convert emerging marketing and data analytics technologies into recurring sales results within two quarters."
About MarketBridge
MarketBridge is a leading global provider of digital marketing, sales enablement, and customer analytics solutions for Fortune 1000 and emerging growth companies. We help companies scale revenue growth and increase sales productivity by increasing digital customer engagement (social, mobile, on-line communities, e-commerce) and building robust customer analytics engines that focus marketing investments and sales activity on the right customers, with the right messaging and solution, through the right marketing and sales channels.
Our two core solutions include RevenueEngines™ digital content and engagement programs and SMART™ predictive modeling and reporting solutions, which combine to deliver improved lead conversion rates, sales productivity, and revenue performance for our clients.
Visit our website at www.market-bridge.com.
SOURCE MarketBridge
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