Marketing Executives Offer Insights, Advice in Mashable Q&A Series Sponsored by Marketo

"Ask the CMO: Lessons Learned" focuses on how executives' early careers shaped future success

Oct 12, 2015, 16:16 ET from Marketo

SAN MATEO, Calif., Oct. 12, 2015 /PRNewswire/ -- Marketo, Inc., has announced the second edition of its "Ask the CMO" Q&A series produced by Mashable. Eight interviews, publishing through January 2016, will focus on "Lessons Learned," exploring how the early careers of top marketing executives from Lenovo, Slack, and more paved the way for future success.

The series, which launched today on the Mashable site, kicks off with an interview from Charlie Metzger, chief marketing and communications officer for the Detroit Pistons and parent company Palace Sports & Entertainment, a Marketo client. The Q&A explores the changing landscape of the sports marketing industry and how the Pistons have leveraged technology and a unique marketing strategy to reach the franchise's best-ever season ticket renewal rate and three-year revenue highs. The next piece, featuring Georgetown University McDonough School of Business CMO Chris M. Kormis, will publish the week of October 26 and will explore marketing in the higher education space.

In addition to running on Mashable, the interviews will live on, Marketo's new destination for insights, expertise, and exclusive content to help senior marketers succeed in the digital era. The content hub features commentary from Marketo executives, partners and customers, industry research, and conversations with some of marketing's greatest minds.

"'Ask the CMO: Lessons Learned' is another example of how Marketo continues to invest in the success and development of marketing leaders everywhere," said Sanjay Dholakia, CMO, Marketo. "With connections to some of today's biggest brands, a commanding online presence, and a creative approach to content, Mashable is an ideal partner for us as we continue to look toward the future of marketing."

"Lessons Learned" is an extension of the "Ask the CMO" series that Marketo debuted with Mashable around SXSW 2015. To view past interviews, visit

To learn more about Marketo, please visit

About Marketo
Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's Engagement Marketing Platform powers a set of breakthrough marketing automation and marketing management applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 450 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 4,100 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit

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