Marketing Gold - Peyton or Cam?

The Rising Star Takes on the Established Master - on the field and as marketing icons

02 Feb, 2016, 08:05 ET from E-Score

LOS ANGELES, Feb. 2, 2016 /PRNewswire/ -- As Cam Newton and the Carolina Panthers take on the Denver Broncos, led by 5-time MVP Peyton Manning, a similar battle is taking place for the hearts, minds, and endorsement dollars of the American public.

New E-Score polling data shows that Peyton Manning still has the highest E-Score of all active NFL players, and above almost all celebrities in general. Newton has had a meteoric rise with an E-Score above where Manning was in 2004, following Manning's first MVP award.

Survey respondents describe Manning as "Classy," "Down-to-Earth" and "Still the NFL Marquee personality." Newton is described as "Dynamic," Exciting" and "Very cool." Newton's scores are also trending strong among younger demographics, as 39% of males 13-24 consider him "Exciting," well above the average for all NFL players of 16%.

Newton is clearly in hot pursuit of Manning's legacy on and off the field, and Sunday's results will determine not only who hoists the trophy, but also whom we might see in commercials for years to come.  

 

E-Score Comparison - Peyton Manning & Cam Newton

Name

E-Score

Awareness (%)

Appeal (%)

Notable Attributes

Consumer Comments

Peyton Manning

96

56

54

Classy,

Down-to-Earth,

Distinctive Voice

"Still the NFL Marquee personality"

"legendary"

"love his commercials"

Cam Newton

77

22

52

Dynamic,

Exciting,

Physically Fit

"becoming great"

"very cool"

"star QB"

NFL Average

51

13

43

NA

NA

Source: E-Score Celebrity


 

About E-Score:
E-Score has been the entertainment and sports industry leader in celebrity ratings for more than 15 years, and tracks public opinion on over 9,000 celebrities, athletes, politicians and newsmakers.

Each E-Score survey is conducted among 1,100 persons with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population. E-Score is a product of E-Poll Market Research, a full-service consumer research company. More information is available at www.epollresearch.com.

Contact:

Randy Parker


E-Poll Market Research


818-995-4960 x25


press@epoll.com

Photo - http://photos.prnewswire.com/prnh/20160201/328467

 

SOURCE E-Score



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