Marketing Professionals Rejoice: Canada's Experts.AI Software Announces Release of All-in-One Suite of Content Marketing Software
VANCOUVER, British Columbia, Oct. 23, 2012 /PRNewswire/ -- Experts.AI Software Corp. are pleased to announce the launch of their content marketing software, Marketing.AI. Marketing.AI is the first software on the market to combine audience targeting with expert recommendations and content management. It uses a combination of Buyers Personas, Advanced Analytics and an Artificial Intelligence system to provide recommendations for content creation, which will engage the target audience with useful, authoritative and relevant content. "By integrating tools across the entire marketing lifecycle and combining them with an AI-base, we help marketers to save time and make better decisions, which ultimately results in greater revenue for less cost," said Experts.AI's chief executive officer, Greg Marlin.
Software
The Marketing.AI software features a Buyer Persona tool which allows users to define the characteristics of their ideal customer such as industry, company size and location. The Advanced Analytics software then monitors all of the traffic to the website and identifies when the target audience is visiting, the content they interact with and the journey they take en route to becoming a customer. It also provides this information as aggregate industry and demographic data. This constitutes the raw data which is fed through the artificial intelligence system to the Recommendation Engine.
The Recommendation Engine is a powerful tool which analyses all of the content assets on a website and provides expert recommendations as to the type and theme of content which should be produced, such as a blog post to raise awareness with the automotive industry, a webpage to increase conversions from the hospitality sector or a whitepaper outlining solutions to challenges faced by publishers. The Recommendation Engine also provides advice on content promotion such as social media campaigns involving Twitter hashtags and targeting thought leaders in various industries.
To assist you in the production of your high-quality content the Marketing.AI software includes a range of content management tools. A key element of this management software is the Editorial Calendar Software, which enables the organisation of content production across various publication media by a team of writers and content producers. The Editorial Calendar is integrated with the Recommendation Engine allowing for the seamless creation and publishing of relevant and engaging content.
Services
In addition to software, Experts.AI provide a full-service offering through its Content Bullpen. This is a team of professional, expert writers who are on-hand to use the Marketing.AI software to its maximum potential to create high-quality content for clients. The Content Bullpen service leverages the information provided by the Recommendation Engine and applies it to create daily blog posts, webpages, landing pages, whitepapers, and social media updates and campaigns. This full-service offering has a proven track record of providing dramatic increases in traffic and conversions for clients.
About Experts.AI
Experts.AI is a Vancouver-based software and services company. It was founded in February 2012, in British Columbia.
Contact Information: Ray Horan, Chief Content Officer, +1 (855) 248-7377
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SOURCE Experts.AI Software Corp.
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