Marketing Specialist To Lead UBM’s Marketing and Ecommerce Events
LONDON, September 14, 2015 /PRNewswire/ --
UBM EMEA has today announced the appointment of marketing specialist Anna Knight to the role of Brand Director of the Technology for Marketing (TFM) and eCommerce Expo events.
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With over ten years of experience in leading the marketing strategy on brands including World Routes and Safety & Health Expo. For the last two years, Anna has headed up marketing for Technology for Marketing, eCommerce Expo, Interop London and London Technology Week and has been instrumental in the development of UBM EMEA's tech portfolio.
Utilising her wealth of event experience, marketing knowledge and industry expertise, Knight's appointment will continue and enhance the development of the portfolio:
- Ensuring a clear focus for Technology for Marketing, helping marketers connect with the right technology for their needs.
- Implementing the co-location of Technology for Marketing with eCommerce Expo and Customer Contact Expo in September 2016 to create a series of events designed to help marketing, ecommerce and customer service professionals achieve best-in-class customer experience.
Anna Knight, Brand Director, Technology for Marketing and eCommerce Expo said: "I'm incredibly proud of my marketing background. It's a discipline that never stands still and I have experienced first-hand how technology is changing our profession. I can identify with many of the challenges and opportunities facing the TFM and eCommerce Expo audience and plan to use that knowledge to ensure that our customers enjoy the best possible event experience.
I'm also a real advocate of putting our customers at the centre of all our decisions. The development of Technology for Marketing and the decision to co-locate the three events is based on over 1,000 customer research interviews, and will result in something which will both inspire and inform. We've got some really exciting plans which I'm looking forward to revealing over the coming months, alongside my colleagues working on Customer Contact Expo."
Adrian Newton, Group Director - Aviation & Technology at UBM EMEA added: "This appointment is significant as it shows how we are putting marketing, and the customer, at the heart of our businesses. Anna is absolutely the best person for the role, as someone who is an expert within the industry, she knows what our visitors want from her own experiences and will help deliver this through the event."
Technology for Marketing, eCommerce Expo and Customer Contact Expo will take place on the 28th & 29th September 2016 at Olympia London.
For more information, visit http://www.technologyformarketing.co.uk.
About the events
Technology for Marketing is the UK's leading event for marketers to source, understand and maximise the use of technology powered marketing. http://www.technologyformarketing.co.uk.
eCommerce Expo is the UK's biggest marketplace for buyers and suppliers of the latest ecommerce technology, products and services. http://www.ecommerceexpo.co.uk
About UBM EMEA
UBM EMEA (http://www.ubmemea.com) connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote brands and expand markets. Operating in more than 23 countries, UBM EMEA organises many of the world's largest, most important live events, awards and community sites in a wide variety of industries. Its technology events include Interop London, Technology for, eCommerce Expo, Black Hat Europe and London Technology Week.
SOURCE UBM EMEA, London
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