BOSTON, June 8, 2017 /PRNewswire/ -- Customer Data Platform and Marketing Automation vendor BlueVenn, and Martech Analytics and Campaign Management specialists Inka Solutions, have today announced a new partnership to provide a full-service marketing technology and consultancy offering to the News Media.
Using BlueVenn's leading analytics and customer journey software, combined with Inka Solutions' experience and knowledge, the partnership enables marketing teams to transform the effectiveness of their online and offline campaigns.
The BlueVenn software enables News Media marketing teams to gain a greater understanding of their subscribers using analytics and data visualizations. Through both Identity Resolution and creating a Single Customer View (SCV), it helps News Media – which traditionally only required a household view of their data – to see a single, unified record for each customer, delving deeper into audience profiles. The SCV then integrates with all offline and online marketing channels to improve relevance, personalization and engagement, for a better relationship with subscribers and a more consistent offline and online experience to improve retention and subscription rates.
Inka Solutions, having provided specialist marketing and technology consultancy services for many News Media organizations, offer an end-to-end consultancy centered on the BlueVenn Customer Data Platform, to arm brands with tools and expertise for a dramatic uplift of capabilities.
Evan Mecak, President of Inka Solutions, said: "I have nearly 20 years first-hand experience with BlueVenn's Customer Data Platform technology. It's the most widely adopted marketing analysis and segmentation tool for the newspaper industry. Our philosophy is to provide our clients with cost-effective solutions for fast, reliable data intelligence and the ability to make campaigns more effective. BlueVenn empowers customers, often with limited budgets, with data analysis and marketing capabilities normally reserved for much larger organizations. As a long time user of BlueVenn I'm excited to have a partnership of Inka capabilities and BlueVenn technology for clients looking to improve the quality of their marketing."
With over 100 newspapers in the News Media Industry, Inka has a strong reputation for providing a transparent and collaborative approach to data marketing and technology, from improving acquisition and retention strategies, through to a full service running databases and managing campaigns.
Curt Bloom, BlueVenn President, said: "Our analytics and customer journey tools have been put to use by many prominent News Media brands. As a software business, we empower clients with business-changing marketing tools, without the complexity or restrictive price tag required by many solutions in the market.
"Inka Solutions complements this ability to embrace and use data with a consultancy service to develop proven new acquisition, retention and new revenue source programs. This partnership will help BlueVenn technology investments become even more prevalent and successful beyond our 40 existing newspaper clients. We are pleased to offer our existing and prospective clients the opportunity to leverage the technology skills of Inka."
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/marketing-technology-and-strategy-solution-from-bluevenn-and-inka-solutions-helps-news-media-brands-develop-more-intelligent-more-engaging-marketing-campaigns-300470902.html