NORFOLK, Va., July 25, 2013 /PRNewswire/ -- Like a modern-day storming of the Bastille, Jared Fabac has thrown down the gauntlet on what he calls the "old ways" of business-to-business marketing. With the July 25 release of his new book, "The Industrial (Marketing) Revolution," (http://www.industrialmarketingrevolution.com) he argues for a radical shift in how businesses connect with and convert customers. Specifically, Fabac describes how and why businesses should go "all in" with a web-based approach to customer engagement. "The Industrial (Marketing) Revolution" is currently for sale on Amazon: http://www.amazon.com/The-Industrial-Marketing-Revolution-Technology/dp/1475998473/ref=tmm_pap_title_popover?ie=UTF8&qid=1374548933&sr=8-5.
"Every day, there is a rapidly expanding opportunity for industrial growth in the digital domain. Now is the time for companies to position themselves for this opportunity," says Fabac. "I would anticipate within 5 years, industrial sourcing will be as web based as retail shopping, and if you're not prepared, it could be catastrophic for businesses. This was the driving force for me to create this foundation of knowledge tailored to our most critical economic industry. With the challenges many industrial markets face, they should be pioneering the adoption of technology into communication and marketing the same way innovation was adopted into manufacturing. Unfortunately, they're not."
For Fabac, there's nothing radical in his notions: he has spent years pushing the envelope of industrial marketing. As the co-founder of Idea Bright Marketing (http://www.ideabrightmarketing.com/), he has continually mapped the changing landscape of marketing philosophies and techniques within the digital sphere. His new book is the culmination of all that hard work.
"The Industrial (Marketing) Revolution" takes a foundational approach to the problem of building a successful online marketing strategy. No prior expertise is necessary to understand principle. Fabac covers all the key components of modern digital marketing, from maintaining a stellar online reputation to meaningful engagement with potential customers through social media platforms that truly matter to this industry, and defining the ones that don't.
"Content is one of the most important components in any online marketing strategy. Almost any marketer can tell you that. However, there is this drastic difference in how consumers engage in content and how the business-to-business markets engage in content. It's truly make or break to understand this difference and implement strategies to support that understanding," explains Fabac. "Irrelevant content at best does nothing to engage potential customers and at worst gets tagged as spam by the search engines. Relevant content helps cement one's reputation as an expert, which in turn should guide a prospective customer through the very complex business-to-business sales cycle quicker than ever before. There should be a specific content plan for each stage of that process and not properly implementing this can waste time, money and customers."
The goal of new marketing technologies and platforms is the same as ever: creating new customers. In part 4 of his book, Fabac illustrates how to put the bow on a well-conceived and multi-faceted marketing strategy, explaining the creation of powerful calls to action, so that the conversion funnel performs efficiently.
Despite the digital revolution, many industrial marketing businesses have been slow to embrace the new tools and technologies. Fabac hopes to demonstrate not just the advantages, but the absolute necessity of doing so. Standing pat is not sustainable.
Proceeds from every book purchase go to benefit the Juvenile Diabetes Research Foundation (http://jdrf.org/).
About the Author
Jared R. Fabac, born and raised in the industrial community of Erie, Pennsylvania, is an industrial marketing expert and has been featured in business journals such as MBA Magazine and Inside Business. He is certified as a business consultant through the Small Business Administration and holds numerous other industry certifications. Referred to by a Fortune 100 manufacturer as the "top marketing guru in the field today" for his ability to visualize market opportunities in the industrial sector. He is a partner in the leading digital marketing agency Idea Bright Marketing (http://www.ideabrightmarketing.com) and currently lives in Virginia.
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SOURCE Jared R. Fabac