CHICAGO, April 13, 2016 /PRNewswire/ -- Marketing Werks announced today that it has expanded its leadership team with the addition of two new executives. Torre Gentile, previously VP, Digital & Social Strategy at Ketchum Digital, joins Marketing Werks as its new VP, Digital Strategy & Innovation. Tom Schager, previously the General Manager at Builder Media Solutions, powered by Tribune Media, joins Marketing Werks as its new VP, Business Development.
Gentile and Schager become part of a leadership team at Marketing Werks that includes: Holly Meloy, SVP, Managing Director; David Rothkopf, Executive Creative Director; Lisa Fasana, VP, Account Management; Dan Miller, VP, Operations; and Kevin Conners, Managing Director, Business Affairs.
"It is an exciting time to be a part of Marketing Werks, and we are thrilled to welcome Torre and Tom. Adding this leadership talent to our team is essential to the advancement of our long-term growth strategy, and it strengthens our full-range of capabilities," said Meloy. "Their arrival demonstrates our commitment to achieving the vision that we laid out at the start of this year."
Meloy adds: "Their combined knowledge and respective area of expertise will not only allow us to better serve and meet the demands of our growing client base, it will also propel us forward as an agency, helping us to secure new client relationships and partnerships."
Torre Gentile is a seasoned digital marketing and strategy professional with expertise in leading the development and execution of innovative digital strategies for multibillion-dollar technology service providers, luxury brand names and CPG companies including General Mills, Whirlpool brands and Proctor & Gamble. In his new role, Gentile will develop, implement and measure digital solutions spanning multiple channels and work to integrate those solutions with new and existing client experiential campaigns. He will be responsible for building effective operational strategies that drive gains in the consumer experience arena across a variety of digital platforms. He will also lead the charge in creating new business opportunities in this area.
Prior to Marketing Werks and Ketchum Digital, Gentile was Director of Digital Content Strategy & UX for CPG brands at Arc Worldwide, a Leo Burnett Company.
Tom Schager brings to Marketing Werks more than 15 years of sales management experience and a consistent track record of delivering measurable and sustainable revenue growth, as evidenced by his many prestigious sales awards. His new-business development efforts have led him to create integrated media and content platforms for many key accounts over the years, including University of Phoenix, BMO Harris Bank, Allstate and Adventist Healthcare. In his new role, he will be responsible for leading strategic growth initiatives to generate new business. Schager will collaborate with creative leads and pitch/account teams to promote and profitably monetize Marketing Werks' value proposition.
Most recently, Schager was General Manager at Builder Media Solutions, a full-service, pay-for-performance marketing agency owned and operated by Tribune Publishing. Before that, he served as the Director of Digital sales for the Chicago Tribune, where he led the restructuring of the Tribune's $18MM digital division.
About Marketing Werks
Marketing Werks was founded in 1987. We offer a full range of integrated marketing solutions, including experiential campaigns, sponsorship activation, pop-up retail, mobile tours, multicultural, digital, social, public relations, and multi-channel analytics. Our client roster spans the telecommunications, healthcare, consumer packaged goods, military services, consumer electronics, sports and entertainment industries. Our parent company, CROSSMARK, is a leading sales and marketing firm — empowering us with unmatched access to consumer data and retail connectivity. Our campaigns generate consumer buzz, enhance brand knowledge and drive ROI. Programs begin with strategic insight, and deliver new insights in turn.
CROSSMARK is a leading sales and marketing services company that provides growth solutions for consumer-branded suppliers and retailers. For more than 100 years, CROSSMARK has helped the world's most powerful brands achieve their business objectives across major classes of trade. Expertise includes Headquarter Sales, Retail Merchandising, Retailer Solutions, Shopper and Consumer Engagement, In-Store Events, Experiential Marketing, Shopper Marketing, In-Store Data Collection & Field Intelligence, and Analytics & Insights.
CROSSMARK is majority owned by Warburg Pincus, a leading global private equity firm focused on growth investing. Headquartered in Plano, Texas, CROSSMARK employs over 40,000 people throughout the U.S., Canada, Mexico, Australia and New Zealand.
Jennifer Kelly-Cogdal, 312.784.1648, firstname.lastname@example.org
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SOURCE Marketing Werks