PLANO, Texas, Jan. 22, 2014 /PRNewswire/ -- MarketingVitals.com today announced their restaurant intelligence product won the 2014 "BIG Innovation Award" by The Business Intelligence Group. This award recognizes MarketingVitals.com as one of the top innovative products in 2014.
MarketingVitals.com pioneered new ways of transforming restaurant transactional data into meaningful information using business intelligence. The data is presented in easy-to-comprehend insights and summary graphs of key performance indicators. MarketingVitals.com is an analytic tool that is quick to deploy, easy to use by anyone in the organization, and amazingly affordable.
Russ Fordyce, managing director of the Business Intelligence Group, said, "If these innovations are any indicator, 2014 will prove to be one of the most innovative years in recent history. The winners are driving business and consumer change with creativity and intelligence. Congratulations to them all."
The Business Intelligence Group's industry awards programs are unique in that they provide organizations with insight into the judging process. Carefully vetted judges, who are experts in their own industries, score nominations using a proprietary process that includes measurements across multiple variables.
"We are fundamentally changing not only the way restaurants view their data," said Rom V Krupp, CEO of MarketingVitals.com, "but we are also changing the entire culture of the restaurant industry."
The key members of the team behind this innovation possess years of restaurant management experience and knowledge of technology needs. Understanding the restaurateurs' frustrations with the unknown, realizing the amount of time they spend sifting through reports, and watching them build spreadsheets to try and make sense of the vast amount of information at their disposal drove this company to help the restaurant industry find effective and expedient ways to view their data so they can act on it immediately.
"I am very proud of our dedicated group for the hard work and long hours to bring this idea to reality," said Krupp.
MarketingVitals.com is becoming accepted in North America as the product of choice for marketing, finance, and operations executives who discover this amazing new way of understanding what is happening with their business. Knowing which marketing strategies work and which ones fail provides valuable information that was never really obtainable to the majority of restaurant operators until now.
Founded in 2012 as a privately held company in Plano, Texas with the aim of solving critical problems for restaurants of all sizes. MarketingVitals.com was launched in November 2013.
With the rise of powerful Cloud-based technologies, they recognized the need to build a robust BI platform that would automate critical data management tasks and greatly reduce the complexity of understanding the marketing efforts of restaurants.
One of the fastest-growing companies in business intelligence, MarketingVitals.com is poised to encompass a global customer base of organizations ranging from large restaurant brands to medium-sized and small independent businesses.
MarketingVitals.com is proudly designed and developed in the USA.
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