SAN MATEO, Calif., Jan. 24, 2017 /PRNewswire/ -- Marketo, Inc., the leading provider of marketing software and solutions, today announced it was named a Leader in the 2017 Report for Best Software for Marketing Teams in the Account Based Marketing (ABM) category by G2 Crowd, the world's leading business software review platform. This is one of several "Best Software | 2017" lists that highlight the best software products for business professionals by job function and company size based on user reviews over the course of the 2016 calendar year.
"We're honored to be named a Leader in this category by G2 Crowd and reviews from our customers, as it underscores the early successes they are seeing with Marketo ABM," says Chandar Pattabhiram, chief marketing officer, Marketo. "Our customers can continue to expect innovative ABM solutions from Marketo that will drive greater marketing and sales alignment – and ultimately revenue – for their organizations."
This distinction comes as the company experiences substantial adoption of its ABM solution. Alongside this customer momentum, Marketo unveiled a new suite of ABM features including account teams, ABM sales reports, and account list trends aimed at helping marketing teams target, engage, and measure key accounts. Additionally, Marketo released an API partner program called Named Account REST API that enables technology partners to bring greater innovation to its solution. To learn more about Marketo ABM, visit https://www.marketo.com/software/account-based-marketing/.
According to G2 Crowd, the 2017 Best Software lists leverage more than 130,000 customer reviews to determine the top products for business professionals. The "Best Software | 2017" list was determined based on G2 Crowd user review data collected between January 1 and December 31, 2016, in order to help software buyers make the best possible software purchase decisions in the year ahead.
"Marketo's users consistently commended the product in 2016. Enterprise users recognized the platform as a stand-out product to be used by marketing teams. It received the highest average score for ease of use, quality of support, and its ability to meet requirements in account-based marketing (enterprise)," says Marty Duffy, director of research, G2 Crowd.
This recognition complements Marketo's status as a Leader in other recent reports, including G2 Crowd's Fall 2016 Report for Best Marketing Automation Software for Enterprises, 2016 Best Marketing Automation Software, The Best Marketing Automation Software for Mid-Market, as well as the 2016 Gartner Magic Quadrant for CRM Lead Management for the fifth consecutive year.
To learn more about how Marketo helps marketers succeed, visit www.marketo.com.
Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers - from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo's Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.
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SOURCE Marketo, Inc.