SAN MATEO, Calif., July 23, 2012 /PRNewswire/ -- Marketo, a leading provider of marketing solutions, today announced a not-to-be-missed webinar headlined by social media expert Gary Vaynerchuk. The event, Gary Vaynerchuk - How to Fully Commit to Social Media, is co-sponsored by The Marketing Cloud™ and takes place Wednesday, July 25, 2012 at 10:00 a.m. Pacific / 1:00 p.m. Eastern.
Vaynerchuk is the 35-year-old New York Times and Wall Street Journal best-selling author of Crush It! and The Thank You Economy. A renowned social media expert, Vaynerchuk will help webinar attendees realize how fully committing to social media is the best way to turn anonymous visitors into acquaintances, acquaintances into customers, and customers into fans.
"Knowing your best influencers in the social realm is a key facet of successful social media marketing. Who are the folks that will connect you to the broadest number of prospects? Who are the people bringing others into your funnel? And who are the ones helping to convert your prospects? Gary's presentation will help you understand the connection between social amplification and winning more business," said Jon Miller, VP of Marketing, Content and Strategy at Marketo.
Most controversially and importantly, Vaynerchuk will show why the objections from old school regimes can kill your business. Attendees will learn:
- Why looking for immediate ROI is "way, way, way too short-sighted"
- Why you will regret giving in to the "we're doing fine without social media" argument
- How the "legal issues" concern has been managed successfully by brands you hear about every day
Ten randomly selected webinar attendees will receive signed copies of each of Vaynerchuk's books.
Co-host Marketo is an industry leader in social marketing automation. Its Marketo Social Marketing is a suite of powerful and easy-to-use products to make every marketing campaign inherently social. Marketo has been a partner of The Marketing Cloud™ since 2009, co-founding the organization and sponsoring multiple initiatives to inform, interact and ignite more efficient and effective lead generation and B2B marketing through the cloud.
A continuous supporter of the global marketing community, Marketo is also hosting and sponsoring other industry events in the coming months. Marketo's Social Marketing Rockstar Tour continues to visit 15 cities worldwide, sharing strategies to empower marketers to easily implement and measure the success of social initiatives.
Marketo is the fastest growing provider in Revenue Performance Management and offers the world's first integrated solution for social marketing automation. Marketo's powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work -- and work together -- to drive dramatically increased revenue performance and fuel business growth. The company's proven technology, comprehensive services and expert guidance are helping more than 1,900 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses -- the fastest-growing and largest segment of today's economy.
Marketo was recently named one of "America's Most Promising Companies" by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal,and the "2011 CRM Market Leaders Awards Winner for Marketing Solutions" by CRM Magazine. For more information, visit www.marketo.com, or subscribe to Marketo's award-winning blogs at blog.marketo.com.
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