SAN MATEO, Calif., Feb. 4, 2016 /PRNewswire/ -- Marketo, Inc. (NASDAQ: MKTO), the leading provider of marketing software and solutions, and Wunderman, the leading global digital agency, today announced a strategic partnership designed to put data and measurement behind every customer interaction, a solution jointly called "insight-driven engagement." The alliance combines Marketo's engagement marketing platform and measurement capabilities with Wunderman's strengths in creative execution, global strategy, data, and analytics.
The alliance was created in response to today's digital landscape in which marketers have assumed a powerful new position as the steward of the customer. By joining Marketo's platform, which includes marketing automation and marketing management applications, with Wunderman's comprehensive approach to data-driven insights and engagement, brands can now engage customers in a cohesive way across all digital channels and measure how their marketing spend drives revenue.
"Brands are demanding a deeper understanding of their customers and more complex metrics than ever before," said Phil Fernandez, chairman and CEO of Marketo. "This partnership foretells the natural future of the advertising and marketing relationship, one in which CMOs can sleep better at night not only knowing they're reaching tens of thousands of customers with the right message at the right time, but that they can clearly demonstrate the impact of their spend."
Through the partnership, brands that leverage Wunderman's full suite of services will now also be able to execute, track, and optimize their campaigns through Marketo. The partnership will allow Wunderman to deploy applications across the Marketo marketing platform, including access to Wunderman's global data (containing over 890 million consumer profiles), which will enable the creation and delivery of real-time integration with Wunderman's proprietary data management platform, Zipline.
Mark Read, global CEO of Wunderman, said: "Marketing automation has tremendous potential but consumers don't want to feel that a machine is talking to them. Today, consumers expect real content that speaks to them as individuals — which is where Wunderman's unique blend of creativity and data can be most effective. Our partnership with Marketo will deliver this to Wunderman's clients through greater expertise with their platform and access to our unique data pre-loaded into Marketo."
Marketo provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's Engagement Marketing Platform powers a set of breakthrough marketing automation and marketing management applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 550 third-party solutions through our LaunchPoint® ecosystem and over 60,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Atlanta, Portland, Ore., Europe, Australia, and Japan, Marketo serves as a strategic marketing partner to approximately 4,300 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.
Wunderman is a digital and direct marketing agency that combines creativity and data to drive results for its clients. Wunderman excels in CRM, advertising, loyalty management, content, promotions and social media. Founded by Lester Wunderman in 1958, today we have 7,000 people, comprising 1,300 data scientists, 2,200 creatives and 3,500 business people working in 175 offices in 60 countries. Best Buy, Citibank, Coca-Cola, Ford, Microsoft, Pfizer, Telefónica, Shell and UnitedHealth Group are among our clients. Wunderman is part of WPP (NASDAQ: WPPGY). Find out more at www.wunderman.com and @wunderman.
SOURCE Marketo, Inc.