Marketo Announces Titanium Sponsorship of Dreamforce 2012 Dreamforce, The World's Largest Cloud Computing Event, Invites Attendees to Experience the Social Enterprise

Revenue Performance Management Leader to Demonstrate Product Innovation Across Lead Generation, Sales Effectiveness and Marketing Analytics

SAN MATEO, Calif., July 24, 2012 /PRNewswire/ -- Marketo, the fastest-growing provider of Revenue Performance Management solutions, today announced it will be a Titanium sponsor of salesforce.com's Dreamforce 2012 conference (www.dreamforce.com). The conference will be held Sept. 18 -22, at the Moscone Center in San Francisco. Marketo will be located in booth 801 at the Dreamforce Expo.

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Marketo's powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth.

"Marketo is laser-focused on providing the most innovative, proven solutions that transform marketing and sales operations into high performance revenue engines, to drive growth and fuel success," said Paul Albright, chief revenue officer, Marketo. "By leveraging Marketo and Salesforce, organizations can create a powerful solution to improve both sales effectiveness and marketing return on investment (ROI)."

"Companies around the globe are transforming into social enterprises to engage with customers and employees in entirely new ways," said Kraig Swensrud, chief marketing officer, salesforce.com. "Dreamforce attendees will be able to see firsthand how partners like Marketo can help inspire companies to reach new levels of customer success through the power of social and mobile cloud computing."

Dreamforce 2012 is the industry's largest cloud computing and enterprise technology event, welcoming more than 70,000 registered attendees to experience the power of the social enterprise. With more than 650 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sir Richard Branson, Founder of Virgin Group; Jeff Immelt, CEO of General Electric; Gen. Colin Powell, former Secretary of State; Tony Robbins, Entrepreneur, Author & Peak Performance Strategist; and The Red Hot Chili Peppers. Dreamforce 2012 offers attendees everything they need to succeed as a social enterprise in four days, under one roof.

Additional Information

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo's vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the leading provider of marketing software and offers the world's first integrated solution for social marketing automation. Marketo's powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company's proven technology, comprehensive services and expert guidance helps thousands of enterprise and mid-market companies around the world turn marketing from a cost center to a business-building revenue driver.

Marketo was recently named one of "America's Most Promising Companies" by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the "2011 CRM Market Leaders Awards Winner for Marketing Solutions" by CRM Magazine. For more information, visit www.marketo.com, or subscribe to Marketo's award-winning blogs at blog.marketo.com.

SOURCE Marketo



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