SAN MATEO, Calif., Jan. 7, 2016 /PRNewswire/ -- Marketo, Inc. (NASDAQ: MKTO) today announced that it has been named a Leader by Gartner Inc., in the newly-released Magic Quadrant for Digital Marketing Hubs1. Marketo's position in the Leaders quadrant last placed in the Challengers quadrant in 2014 – is based on completeness of vision and ability to execute.
Gartner defines Digital Marketing Hub as "software that spans multiple digital marketing domains (mobile, social, and multichannel) to provide integrated access to applications and workflows, adding capabilities such as collaboration, data integration, and common analytics."2
"We are elated to be named as a Leader in Gartner's latest Magic Quadrant as we believe it's a validation that Marketo's strategic vision, approach to innovation and large partner ecosystem are a winning combination," said Sanjay Dholakia, CMO at Marketo. "As a company solely dedicated to the needs of marketers, we will continue our mission of offering the leading engagement marketing platform to help both consumer and enterprise marketers thrive in a digital world."
To download the full Digital Marketing Hubs Gartner Magic Quadrant report, please click here.
Also this month, Gartner noted in its "Market Guide for Email Marketing" that Marketo is a representative vendor.3
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's Engagement Marketing Platform powers a set of breakthrough marketing automation and marketing management applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 550 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Atlanta, Portland, Ore., Europe, Australia, and Japan, Marketo serves as a strategic marketing partner to approximately 4,300 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.
1 Gartner, Magic Quadrant for Digital Marketing Hubs, Andrew Frank, Jake Sorofman, Martin Kihn, Christi Eubanks 05 January 2016
2 Gartner Glossary, http://www.gartner.com/it-glossary/digital-marketing-hub
3 Gartner, Market Guide for Email Marketing, Julie Hopkins, Adam Sarner, 30 November 2015
SOURCE Marketo, Inc.