SAN MATEO, Calif., Feb. 27, 2017 /PRNewswire/ -- Marketo, Inc., the leading provider of marketing software and solutions, announced today that it had been named a leader by Gartner Inc., in the recently released 2017 Magic Quadrant for Digital Marketing Hubs Report.1 Marketo feels that the leadership position is the result of high marks from B2B and B2C considered-purchase marketers for the Marketo Engagement Platform's ability to support multi-channel communications, personalization, and ad targeting features.
"Marketo is thrilled to be named a leader in the latest Gartner Magic Quadrant report for the second year in a row," said Matthew Zilli, vice president, product and segment marketing, Marketo. "We believe this recognition validates Marketo's commitment to providing marketers with industry-leading innovations and a robust partner ecosystem to enable personalized and authentic customer engagement across all channels and to ultimately win in the Engagement Economy."
Marketo possesses several distinguishing solutions such as:
- Next generation platform: To enable marketers to engage with their customers in our highly connected world, Marketo built a next generation platform to enhance performance and scalability. The platform features a flexible data model that accommodates the needs of both B2B and B2C considered-purchase marketers.
- Robust partner ecosystem: Marketo's best-of-breed partner ecosystem, LaunchPoint®, is one of the industry's most extensive and active partner programs.
- Application integration and extensibility: The Marketo Engagement Platform's ability to integrate third-party applications, tools, and data sources, enable marketers to create enhanced personalized experiences at scale for their customers.
Gartner defines Digital Marketing Hub as "software that spans multiple digital marketing domains (mobile, social, and multichannel) to provide integrated access to applications and workflows, adding capabilities such as collaboration, data integration, and common analytics2."
This latest recognition comes on the heels of several recent accolades given to the company. Marketo was named a leading marketing platform company in several analyst reports including, Sirius Decisions' SiriusView: Marketing Automation Platforms 20173 and Forrester Wave®: Lead to Revenue Management Platform Vendors Q 4 2016.4
For more information, click here to download the full Gartner Magic Quadrant for Digital Marketing Hubs report.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
1Gartner, Magic Quadrant for Digital Marketing Hubs, Andrew Frank, Christi Eubanks, Lizzy Foo Kune, Martin Kihn, Jake Sorofman
2Gartner Glossary - http://www.gartner.com/it-glossary/digital-marketing-hub
3 SiriusDecisions: SiriusView: Marketing Automation Platforms 2017 Report, Jay Famico
4 Forrester Research, Inc. The Forrester Wave™: Lead-to-Revenue Management Platform Vendors Q4 2016, Lori Wizdo, Peter O'Neill, Matthew Camuso, Kara Hartig
Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers - from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo's Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.
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SOURCE Marketo, Inc.