SAN MATEO, Calif., June 23, 2014 /PRNewswire/ -- Marketo Inc. (NASDAQ: MKTO), the leading provider of marketing software, today announced it has been positioned by Gartner, Inc. in the "Leaders" quadrant in the Magic Quadrant for CRM Lead Management for the third year in a row.
Marketo's position in the "Leaders" quadrant was based on completeness of vision and ability to execute. Gartner further defines Leaders as those with high market visibility, market penetration, strong market momentum and a strategic vision for growing the CRM lead management business.
Gartner notes that "reference surveys indicate that lead management is making an important contribution to achieving company marketing and sales objectives. When asked how they would rate the impact of their company's lead management programs on their organization's ability to achieve sales and revenue objectives, 77 percent of respondents rated it as high or very high."
"Marketo is helping companies of all sizes engage their customers in a personal conversation in an effort to create a meaningful relationship," said Phil Fernandez, president and CEO of Marketo. "We believe Gartner's recent magic quadrant report and our continued placement as a leader is validation of our strategy and highlights our unique ability to help marketers thrive in a digital world."
Marketo has more than 3,000 customers and over 250 solutions available via the LaunchPoint™ ecosystem. LaunchPoint™ allows Marketo's partners and third parties to plug into the company's customer engagement platform which acts as the marketing system of record and helps users orchestrate, communicate and measure inbound and outbound offers to customers across channels.
To download the full Gartner report(1), please visit http://www.marketo.com/reports/2014-gartner-magic-quadrant-for-crm-lead-management.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Marketo (NASDAQ: MKTO) provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Spanning today's digital, social, mobile and offline channels, Marketo's® customer engagement platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 250 third-party solutions through our LaunchPoint™ ecosystem and over 40,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and a joint-venture in Japan, Marketo serves as a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.
(1) Gartner, Magic Quadrant for CRM Lead Management, Chris Fletcher, Adam Sarner, Julie Hopkins, June 17, 2014.