Non-profits from any industry who meet the following criteria can apply:
- Eligibility – Applicants must have 501(c)3 status or an international equivalent and an annual operating budget of $2 million or less. They must also have a Marketing Nation sponsor that has knowledge of the product and will leverage the software with or on their behalf.
- Submission Process – Applicants must provide a demonstrated use plan, include high-level company details, and outline how its database will benefit from access to Marketo's technology. To apply, click here.
- Benefits – Recipients will receive a one-year full, free license and complete on-boarding support, including a Marketo account manager.
This initiative is part of Marketo Engaged, Marketo's social good program, which was launched early this year at the Marketing Nation Summit. Marketo Engaged focuses on building better communities and supporting under-resourced students on their personal journeys toward college and career success. Between 2015 and 2016, Marketo employees donated more than 4,900 hours of service giving back to their communities. Earlier this year, the company celebrated its second-annual Global Volunteer Month, which focused on skills-based workshops and other outreach projects to local students and schools.
In addition to meeting the above criteria, The Hypocrites was recognized as an organization that is uniting communities with a common interest or goal.
"The Hypocrites make communal theater for the optimistic many who remain inspired by live performance," said Jacqueline Kling, marketing and operations manager, The Hypocrites. "In addition to increasing our revenue through ticket sales and donations, we anticipate that a partnership with Marketo will help us communicate with existing and prospective patrons more efficiently."
"Marketo works with incredible non-profits simply in need of a megaphone to help improve their often limited marketing activity," said Rory Van Nest, director of social impact, Marketo. "The Hypocrites is focused on bringing people together to make a difference, and Marketo is delighted to be supporting such a worthy organization to better get the word out about their work. We look forward to working with even more partners through this program in the future."
To learn more about how Marketo supports its local communities around the world through Marketo Engaged, visit https://www.marketo.com/company/.
Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers - from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo's Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.
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SOURCE Marketo, Inc.