CLEVELAND, Feb. 27, 2017 /PRNewswire/ -- According to a September 2016 survey by BloomReach, 55 percent of online consumers reported going directly to Amazon when searching for a product, accounting for more than traditional search engines (28 percent) and other retailer websites (16 percent) combined.
As the seismic shift towards e-commerce continues -- and as Amazon remains its biggest player by far -- more consumer brand and general manufacturers are anxious to capture more of the massive potential the channel may offer.
Marketplace Strategy, LLC (MPS) is proud to aid that effort, joining a select number of digital agencies focused specifically on Amazon.com sales acceleration and optimization.
"For consumer brands, studies are consistently showing that a strong presence on Amazon is likely even more important than on traditional search engines, like Google," MPS Amazon Solutions Manager, Sam Jennings, said. "Yet, while it's standard practice to devote significant resources into search rankings and website conversion, more often than not organizations aren't placing a similar focus on Amazon."
MPS is an investor-backed team of experienced digital marketers who have developed and implemented successful Amazon sales acceleration programs for companies in grocery, personal care, automotive, technology, and more.
MPS's goal through the venture is to continue to refine and deliver the industry's most comprehensive Amazon optimization and sales acceleration program.
"Where Marketplace Strategy differs from other Amazon-specific agencies is our holistic approach of assessing and optimizing the channel," Curtis Rummel, MPS Lead Amazon Strategist, said. "It's not just about keywords and product page content anymore. There are so many more levers to pull that can be huge drivers of revenue growth."
This unique approach has led to reliably steady growth for MPS clients, in some cases as much as 1200% in nine months.
"As digital commerce transforms many organizations and provides new revenue opportunities, we're seeing the impact of what devoting resources towards Amazon optimization can do to dramatically increase that revenue stream," Drew Kraemer, partner, said. "Yet very few companies realize this, and even of those who do we continue to see more opportunity to leverage the Amazon ecosystem to reach even more potential customers.
"It's an untapped goldmine for so many organizations."
Vice President, Sales & Marketing
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SOURCE Marketplace Strategy