WASHINGTON and NEW YORK and LONDON, March 28, 2016 /PRNewswire/ -- MarketResearch.com asked 23 thought leaders to share their views on how technology is changing market research. These quotes were compiled into a blog post to highlight a variety of diverse viewpoints on this subject.
To learn more, visit our blog: http://hubs.ly/H02r_8F0
Many industry commentators emphasized the role technology is playing in capturing real-time information about consumer behavior. Technology is enabling businesses to access respondents globally and process insights instantaneously. According to Wale Omiyale, SVP of Market Research at Confirmit, "By implementing the right technology, you can begin moving towards a frictionless market research approach that engages respondents and delivers real insight."
Technology is also allowing researchers to move fluidly between business intelligence, quantitative and qualitative. The integration of multiple data sources can help businesses produce insights faster and more comprehensively.
However, not all the market researchers that were quoted in the article expressed such positive views of technology. According to some respondents, technology also has the potential to "muddy the waters," overcomplicate research studies, and create new quality-control issues.
To learn more about how technology is changing the market research landscape, read the blog: http://hubs.ly/H02r_8F0
About MarketResearch.com
MarketResearch.com is the leading provider of global market intelligence products and services. With research reports from more than 720 top consulting and advisory firms, MarketResearch.com offers instant online access to the world's most extensive database of expert insights on global industries, companies, products, and trends. Moreover, MarketResearch.com's Research Specialists have in-depth knowledge of the publishers and the various types of reports in their respective industries and are ready to provide research assistance.
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