MarketResearch.com: New Report by Banking Reports, Ltd Reveals Opportunities for Ladies' Cards
WASHINGTON and NEW YORK and LONDON, Oct. 31, 2014 /PRNewswire/ -- As a leading provider of market research, MarketResearch.com is pleased to announce the addition of a new Banking Reports, Ltd report, Ladies' Cards 2014, finding that less than 0.1% of payment card products are designed for women, despite 50% of world's population being female.
This new report analyzes different debit and credit cards that are specifically designed for female consumers. Currently, the market for the payment card industry is experiencing fierce competition. Innovation is key for companies to stay ahead, especially when it comes to gender-based design and segmentation.
To learn more about Ladies' Payment Cards:
http://www.marketresearch.com/land/product.asp?productid=8412349&progid=86804
Payment cards include any debit or credit card that helps banks attract new customers. This report provides insight into different financial institutions that have previously launched gender-based cards successfully. Ladies' Cards 2014 found that female cards can serve banks well if done correctly.
Table of Contents from the report include:
1. Executive Summary
2. Things to do and to avoid to create the ultimate ladies' card
2.1. Cobranding
2.2. Split card
2.3. Well-designed and presented visual packaging
2.4. Slogans
2.5. Local positioning
2.6. A charity perk
2.7. Clear, structured, robust list of perks
2.8. A menu of benefits
2.9. Financial info of the card
2.10. Dedicated website
2.11. Mobile apps and social media
2.12. Others
3. The Cards
4. Quantitative Benchmarks
5. List of Perks and Features
6. Gender considerations
7. About BANKING REPORTS
About MarketResearch.com
MarketResearch.com is the leading provider of global market intelligence products and services. With research reports from more than 720 top consulting and advisory firms, MarketResearch.com offers instant online access to the world's most extensive database of expert insights on global industries, companies, products, and trends. Moreover, MarketResearch.com's Research Specialists have in-depth knowledge of the publishers and the various types of reports in their respective industries and are ready to provide research assistance.
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About Banking Reports, Ltd.
Banking Reports is a focused producer of off-the-shelf reports for banks and consulting firms. Their area of excellence is banking. Banking Reports puts 25 + years of banking industry experience in each of the reports. Their reports are designed to serve bankers, consultants, analysts, card experts, investors and other decision makers.
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SOURCE MarketResearch.com
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