WASHINGTON and NEW YORK and LONDON, Jan. 27, 2016 /PRNewswire/ -- MarketResearch.com asked fifteen thought leaders to share their market research predictions for 2016. These quotes were compiled into a blog post to highlight a variety of possible trends for the coming year.
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Many respondents emphasized the role of mobile devices, which could become a game changer, allowing market research analysts to capture more timely and location-specific information from consumers. Big data was also cited as a major trend that will gain momentum as marketers seek to better understand consumer motivation and behavior.
The use of online tools and social analytics was another recurring theme. As more people spend time consuming digital content, market research techniques will continue to evolve as well. According to Cade Hildreth, President/CEO of Bioinformant.com, "Social analytics are becoming critical to assess, in addition to traditional analytics, because nearly the entire population is now engaging with online tools such as social media and online search."
Other topics included neuromarketing research, the growth of automation, and the importance of ROI, among others. To learn about the trends expected for 2016, visit the blog: http://hubs.ly/H01X72n0
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