WASHINGTON and NEW YORK and LONDON, Dec. 1, 2015 /PRNewswire/ -- As a leading distributor of market intelligence, MarketResearch.com is pleased to provide insights into the toy and gaming industry so users can prep for this holiday season.
According to a report, 2014 witnessed the strongest growth in toys and games since 2009. Much of the growth was due to gaming consoles like the Xbox One and PlayStation 4 having their first full year of sales, but the trend of toys-to-life products like Skylanders and Disney Infinity also contributed to the growth in video games.
The U.S. accounts for the highest share of the global toys market, but only represents about 2% of the world's children. The holidays are a major contributor to the toy market's overall sales during the year. Last year, 42% of Americans surveyed said they planned on buying toys as gifts during the holiday season.
According to the National Retail Federation, the top toys purchased during the 2014 holiday season included Disney's Frozen merchandise and Lego toys. Approximately 20% of surveyed parents said they purchased Frozen merchandise for their girls, and 14.2% of parents said they purchased LEGO toys for their boys.
The top five toys for boys in 2014 included:
- Cars and Trucks
- Teenage Mutant Ninja Turtles
- Video Games
- Hot Wheels
The top five toys for girls in 2014 included:
- Disney Frozen
- Dolls (generic)
- Monster High Dolls
- American Girl
A major question for 2015 is if Star Wars toys will take the number one spot for boys, as the newest movie comes out December 18. Predictions suggest one of the toys in the top five will be the Star Wars Remote Control BB-8, which is currently priced at $80. Other top Star Wars branded toys include Star Wars LEGO sets, electronic Lightsabers, and Death Star Nerf launchers.
Here are some of the latest reports for the toy and gaming industry:
- Toys and Games: Global Trends, Developments and Prospects http://www.marketresearch.com/Euromonitor-International-v746/Toys-Games-Global-Trends-Developments-9387376/?progid=88087
- Toys and Games in the US http://www.marketresearch.com/Euromonitor-International-v746/Toys-Games-9176178/?progid=88087
- Global Toys Market - Opportunities and Forecasts: 2015 Edition http://www.marketresearch.com/Daedal-Research-v3440/Global-Toys-Opportunities-Forecasts-Edition-9065382/?progid=88087
These reports are also available on www.profound.com, where subscribers are able to purchase the individual sections, chapters, tables, or charts of a report they need without having to pay for the pieces they don't.
MarketResearch.com is the leading provider of global market intelligence products and services. With research reports from more than 720 top consulting and advisory firms, MarketResearch.com offers instant online access to the world's most extensive database of expert insights on global industries, companies, products, and trends. Moreover, MarketResearch.com's Research Specialists have in-depth knowledge of the publishers and the various types of reports in their respective industries and are ready to provide research assistance.
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