WASHINGTON and NEW YORK and LONDON, Nov. 24, 2015 /PRNewswire/ -- Over the past few years, Small Business Saturday has encouraged consumers to shop local and contribute to the local economy.
In 2014, 33% of shoppers said they specifically went out on Saturday to support their local businesses and make purchases. This year, an estimated 24% of holiday shoppers over the age of 18 say they plan on buying their holiday purchases at local or small businesses.
In the U.S., 98% of all U.S. retail companies employ 50 people or fewer, meaning most stores are considered small businesses. However, Small Business Saturday tends to lean towards supporting locally owned businesses that are not chains or franchises, in other words, stores you wouldn't normally find in a mall.
Even though a significant amount of endorsements go into promoting Small Business Saturday, that doesn't mean stores shouldn't consider offering Black Friday promotions or online deals the following Cyber Monday. Nearly 33% of online shoppers say they plan on looking into local or small businesses online this year, which means they are most likely not planning on making their way to the actual stores.
To get insights into how the rest of Thanksgiving Weekend 2015 is shaping up, check out our blog: http://hubs.ly/H01rq4t0
About MarketResearch.com
MarketResearch.com is the leading provider of global market intelligence products and services. With research reports from more than 720 top consulting and advisory firms, MarketResearch.com offers instant online access to the world's most extensive database of expert insights on global industries, companies, products, and trends. Moreover, MarketResearch.com's Research Specialists have in-depth knowledge of the publishers and the various types of reports in their respective industries and are ready to provide research assistance.
Follow us on LinkedIn https://www.linkedin.com/company/marketresearch
Like us on Facebook http://www.facebook.com/marketresearchdotcom
Follow us on Twitter http://www.twitter.com/marketresearch_
MarketResearch.com
240.747.7418
[email protected]
Logo - http://photos.prnewswire.com/prnh/20150819/259741LOGO
SOURCE MarketResearch.com
Related Links
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article