Marketron Acquires Emmis Interactive Acquisition Creates the Most Robust Digital and Data Analytics Offering for the Media Industry
HAILEY, Idaho, Oct. 4, 2012 /PRNewswire/ -- Marketron, the leading provider of business software solutions for the media industry, today announced the acquisition of Emmis Interactive from Emmis Communications Corporation. Emmis Interactive's software and services, including the BaseStation®, GeoStation® and Guidable® brands, will become a part of Marketron Interactive, a growing division of data analytics and reporting products serving the media industry. Emmis Communications will continue as a core Marketron customer and retain an economic interest in Marketron's success in expanding product and service offerings.
"Emmis Interactive has several key assets that will add an important dimension and depth to our growing portfolio of solutions aimed at providing our media clients with the best digital tools to advance their business," said Jeff Haley, President and Chief Executive Officer of Marketron. "Emmis Interactive's world-class software and business model are a perfect strategic fit on many levels with our current and future product innovations and will play a significant role in our company's growth."
In addition to the acquired technology, Emmis Interactive's executive team has been retained by Marketron to continue the legacy of strong client relationships. Deborah Esayian and Rey Mena will bring their experience and client relationships to Marketron Interactive, as well as oversee the integration of Emmis Interactive's assets and operations.
"Emmis Interactive's software and services integrated with Marketron's platform allows this growing business to expand more rapidly and impact the industry with a wider footprint," said Jeff Smulyan, President and Chief Executive Officer of Emmis Communications. "We're proud of the business Deb and Rey have built and the client relationships they've fostered. It's appropriate at this time to source a strategic investor who can take this business to a whole new level."
Marketron is the leading provider of business software solutions and services for the media industry. Marketron's traffic, digital, business intelligence and exchange platform and services drive innovation to create new growth opportunities that produce the maximum value for our clients and facilitate their evolution into digital. Relied on by more than 7,000 media organizations, Marketron solutions are the most widely-used media solutions in the world, managing an estimated $15 billion dollars of annual advertising revenue.
Horn for Marketron