Marketron Expands Partnership with Saga Communications
New agreement allows Marketron to continue providing solutions to Saga's 23 markets and 99 stations
HAILEY, Idaho, June 11, 2013 /PRNewswire/ -- Marketron, the media industry's leading provider of software solutions and business services, has expanded its partnership with Grosse Pointe, Michigan-based broadcast company Saga Communications (SGA).
Besides extending the existing partnership between Marketron and Saga, in which Marketron provides solutions for 99 radio stations in Saga's 23 markets, the new agreement calls for Marketron to provide additional services.
This includes Marketron's Insight reporting product, which enables companies to manage and access mission-critical data; Proof of Performance, which allows radio stations to send advertisers and agencies spot time schedules and other information on a scheduled basis so they can make better buying decisions; as well as Network Connect, a system for automating network order processing designed to help traffic managers streamline their workflow.
"Marketron's team delivers incredible value for our company, which helps strengthen our business relationship. We are enthused about our renewed commitment to run our business on Marketron solutions, and look forward to deploying new Marketron products at the station level," said Sam Bush, Chief Financial Officer of Saga Communications.
"Saga Communications first came to us for our mobile offerings and saw a meaningful outcome. We are proud of the work we've done and will continue to use our services to increase their user engagement across all platforms," said Jeff Haley, President and CEO at Marketron.
In addition to the renewed agreement to use Marketron's radio traffic products and add-on services, Saga will continue to use Marketron Mobile to power their mobile advertising campaigns. In 2012, Saga worked with Marketron Mobile for its "Saga Collective Texting Contest". Overall total text club membership increased 45% during this contest.
Marketron is the leading provider of business software solutions and services for the media industry. Marketron's traffic, digital, business intelligence and exchange platform and services drive innovation to create new growth opportunities that produce the maximum value for clients and facilitate their evolution into digital. Relied on by more than 7,000 media organizations, Marketron solutions are the most widely used media solutions in the world, managing an estimated $15 billion dollars of annual advertising revenue.
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