HAILEY, Idaho, April 4, 2012 /PRNewswire/ -- Marketron, the leading provider of business software solutions and services for the media industry, today announced the appointment of Jeff Haley as chief executive officer. As an accomplished and visionary business leader, Haley brings more than 20 years of sales, strategic marketing and operational experience to Marketron.
Most recently serving as the president and chief executive officer of the Radio Advertising Bureau (RAB), Haley steered the RAB into a business-driven organization with defined objectives to share knowledge, facilitate consensus and increase revenue for the radio industry. Prior to the RAB, Haley served as senior vice president for Time Warner Global Marketing, responsible for creating marketing programs for some of the largest advertisers in the U.S.
"We are thrilled to have the level of experience Jeff brings in his new role at Marketron," said Matthew Gormly, Managing Partner at the Wicks Group. "His proven track record in driving growth across multiple media platforms dovetails with Marketron's strategy in providing the industry with the most robust and advanced media platform in the market today. Jeff's track record speaks for itself in driving value for broadcasters and attracting accretive ad spend to the industry."
Currently, 80% of the U.S. radio advertising spend flows through Marketron systems. Marketron's Mediascape platform is the media industry's first open platform providing the comprehensive infrastructure necessary for media organizations to consistently drive higher revenue in a rapidly evolving media world. Over the past twelve months, Marketron has signed on hundreds of media groups to its Mediascape platform, created strategic partnerships with over a dozen media industry providers and solidified its position as the mobile platform standard for the radio and broadcast industries.
"I've admired Marketron for their insight and work in recognizing the need for a more robust and open business platform. And, for investing both their expertise and capital in that endeavor," said Jeff Haley, CEO of Marketron. "I'm honored to play a role in this transformative time in the market and I am looking forward to growing revenues and business efficiency for our customers."
Haley will assume the CEO position on April 16th and is eager to begin meeting with Marketron clients at the NAB show in Las Vegas.
Marketron is the leading provider of business software solutions and services for the media industry. The Marketron Mediascape Platform, Traffic and Suite of Services drive innovation to create new growth opportunities that produce the maximum value for our clients and facilitate their evolution into digital. Relied on by more than 7,000 stations, Marketron solutions are the most widely-used media solutions in the world, managing an estimated $15 billion dollars of annual advertising revenue. Marketron is an affiliate of The Wicks Group of Companies, LLC of New York, which specializes in the information, education and media businesses.
Horn Group for Marketron