HAILEY, Idaho, Aug. 19, 2013 /PRNewswire/ -- Marketron, the leading provider of business software solutions and services for the media industry, today announced the appointment of Deborah Esayian as Chief Revenue Officer. Adding to her duties as Co-President of Marketron Interactive, Esayian will now also oversee the sales and business development operations of all three of Marketron's product lines including radio traffic, mobile and interactive.
"As our customers' business has become more sophisticated, it is important that Marketron is equally equipped to meet the evolving demands of the marketplace. Deb is a recognized leader in our industry and I am confident she will fill this role with the smart client-centric approach she is known for," said Jeff Haley, President and CEO of Marketron.
Esayian expands her role at Marketron after 19 years of experience in advertising, media and software technology, and is widely recognized as one of the most influential women in broadcasting. In 1994, Esayian founded Next Generation Radio, a new business development enterprise that returned millions in lost business to the industry. She has managed radio stations and sales teams and, over the past 10 years, trained and developed over 4,000 salespeople, publishers, editors and station managers in local media across the globe in using creative engagement solution techniques to monetize their websites. As Co-President of Marketron Interactive, Esayian has led the company's interactive sales efforts, as well as worked with broadcasters and publishers worldwide, helping them build profitable, sustainable interactive businesses.
This restructuring of the sales organization and its leadership comes on the heels of a number of new client agreements that span all three tiers of Marketron's product offerings – radio traffic, mobile and interactive – affectionately coined the "Marketron Triple Play." Organizing the company's product-specific sales teams under one chief revenue officer will enable further growth and client touch points for Marketron while leveraging the power of the company's software portfolio towards a complete solution for broadcasters.
"For almost a year now, our teams have been working tirelessly toward integrating collective efforts to provide one-stop customer care and service for our clients, " said Esayian. "Our mindset and mission is to foster deliriously happy partnerships with intelligent, smart, efficient solutions that empower our customers' success."
Marketron is the media industry's leading provider of business software solutions and services. Specializing in revenue management and audience engagement solutions, Marketron enables media companies to drive new growth opportunities. With more than 7,000 media organizations served, Marketron solutions are the most widely used in the world and manage an estimated $15 billion in annual advertising revenue in the United States alone.
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