Marketron's Network Connect Achieves its 1000th Station
This milestone represents over 100,000 orders and 5.2 million radio spots
HAILEY, Idaho, July 16, 2013 /PRNewswire/ -- Marketron, the leading provider of software solutions and business services for the media industry, has reached a milestone with Network Connect, a component of Marketron's Mediascape program, that fully automates processing network orders, tracking creative media, managing revisions, and providing performance affidavits. The product is now actively being used by over 1000 stations, which represents 153,411 orders and 5.2 million radio spots- all of which would have had to be manually entered if not for this service.
Network Connect has been a game changer for traffic managers in particular, who spend endless hours processing network orders and manually entering hundreds of network spots each week. The automated system streamlines this time-consuming process down to a matter of seconds, routinely creating orders and assigning media numbers and network copy. Network Connect enables stations to receive orders, copy instructions and make revisions electronically, which eliminates discrepancies, cuts manual labor and increases compliance rates. It also automatically files performance affidavits with the majority of the top networks.
"To continue to innovate and be the best at what we do, the right support is needed," said Stu Rosenstein, Executive Vice President and CFO of Townsquare Media. "Marketron's Network Connect enables us to be efficient and cost effective when it comes to processing network orders. Innovative products such as Network Connect are what help us continue to run our business well."
"Marketron developed Network Connect to relieve traffic managers from burdensome tasks and free up their time to better benefit their stations," said Marketron President and CEO, Jeff Haley. "We are proud to have signed up our 1000th station and hope to share this product's benefits with more clients."
On average, a station using Network Connect saves over 8 hours of manual labor per week. Clients include Cox Media Group, Univision Radio, Townsquare Media, Wilks Broadcasting, Cherry Creek Radio, Connoisseur Media, PMB Broadcasting, and many more.
Marketron is the media industry's leading provider of business software solutions and services. Specializing in revenue management and audience engagement solutions, Marketron enables media companies to drive new growth opportunities. With more than 7,000 media organizations served, Marketron solutions are the most widely used in the world and manage an estimated $15 billion in annual advertising revenue in the United States alone.
Sparkpr for Marketron
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