LOS ANGELES, June 14, 2011 /PRNewswire/ -- MarketShare, the marketing analytics industry leader, announced today the appointment of Steve Simpson as EVP of Global Accounts and Strategic Growth. Based in London, Simpson will lead the company's efforts to drive demand for MarketShare's growing international operations in key markets, as well as drive strategic growth initiatives.
"We are thrilled to have market-leading talent like Steve on board. As MarketShare's growth accelerates and as we continue to secure key partnerships with innovators like Ticketmaster, it only stands to reason that we must also continue to attract the industry's best and brightest minds to help accelerate our success," said Ivan Markman, COO of MarketShare. "Steve has a great understanding of the business, a hunger for innovation and an appreciation for MarketShare's unique analytic and technological solutions for marketers and agencies. With his skills and knowledge we look forward to extending our momentum."
"It has become clear that MarketShare is hands-down the leader in cross-media analytics and technology, as well as social and mobile measurement innovations. The company has great momentum now, which speaks to the value of its reputation," said Simpson. "Digital is pervasive and the idea of Big Data and Analytics 2.0 is upon us; MarketShare is leading the movement. I'm proud to be a part of this company's bright future."
Steve Simpson joins MarketShare after almost eight years as the CEO of GroupM Business Science, where he led a global practice with over 150 professionals helping clients create value from data. In 2003, Simpson took the position of Global Director of Mindshare ATG, working with clients to make media and marketing investment accountable wherever that investment is made. Previously, Simpson served as Strategic Planning Development Director at Initiative Media where he was responsible for Unilever's planning, consumer insight, technology and return on investment capabilities on a global basis.
MarketShare shows marketers where and how to drive demand across all media, sales, price and distribution decision points based on predictive analytic models and its proprietary MarketShare Optimizer™ software platform. The company also has a robust platform being deployed by marketing agencies that provides advanced planning, budgeting and allocation decisions. The tool, MarketShare Planner™, is driving advanced insights into cross-media and cross-channel attribution.
MarketShare is an analytics company that enables businesses to grow efficiently by uncovering which actions really drive results. Founded in 2005, MarketShare has a track record of ground-breaking innovations in data, modeling and software and has worked with over half of the Fortune 50. MarketShare's platform provides a combination of technology, data, modeling and business intelligence solutions that lead to improved decision-making, attribution and optimization for businesses. The company is headquartered in Los Angeles, California with offices in San Francisco, New York, London, Tokyo and Bangalore. For more information, please go to: www.marketshare.com; follow us on twitter @marketshareco.