Experienced Industry Veteran Will Lead Team of Analytics Experts in Developing Analytics and Software Solutions for Today's Marketing Attribution and Optimization Challenges
LOS ANGELES, April 30, 2012 /PRNewswire-USNewswire/ -- MarketShare, the leading cross-media analytics company that enables global agencies to optimize their marketing investments, today announced Dirk Beyer will assume the role of executive vice president, chief science and innovation officer.
Beyer, a thought leader in the design and development of analytical solutions, joined MarketShare in June 2011 as senior vice president, marketing science and analytics. In his new role, Beyer will lead a team of world-renowned marketing scientists in developing the latest analytics solutions for today's marketing attribution and optimization challenges. His ability to draw out strategic insights and deep expertise in developing cutting-edge analytics and attribution will continue to position MarketShare as the leader in innovative predictive analytics solutions.
"MarketShare's suite of technology solutions gives our customers actionable insights into their marketing campaigns and helps them make smarter investments," said Dirk Beyer, executive vice president, chief science and innovation officer, MarketShare. "We will continue developing the most comprehensive models embedded into intuitive software like PlannerTM, OptimizerTM and our new MarketShare 360TM solution."
Beyer came to MarketShare from DemandTec where he was Science Fellow. Prior to DemandTec, Beyer served as M-Factor's chief scientific officer and managed the analytics team until the company was acquired by DemandTec in 2011. During his tenure at Hewlett-Packard Laboratories as principal scientist and research manager, Beyer worked on a variety of projects in the fields of marketing, supply chain management and computer infrastructure management. He worked on marketing analytics and decision support systems for marketing and was on the team that won the 2009 Edelman Award for achievement in operations research.
Beyer holds a Masters degree in Education and a Ph.D. in Operations Research from Leipzig University in Germany. Beyer's post-doctorate work includes research at the University of Toronto. In addition, Beyer has authored more than two dozen papers in academic journals and has 30 patents issued or pending in the areas of marketing analytics and automation, pricing, resource optimization and supply chain management.
"Dirk brought more than a decade and a half of significant industry experience when he joined MarketShare last year. His ability to apply advanced analytics to high-impact business problems helps us solve the most complex challenges our customers bring to us," said Jon Vein, co-founder and chief executive officer, MarketShare. "Under Dirk's leadership, MarketShare's solutions will continue to be the gold standard and most-used platform by Fortune 500 companies, helping our clients make the best marketing investment decisions."
This strategic appointment comes on the heels of the launch of one of MarketShare's most innovative solutions, MarketShare 360. This new solution brings together the most advanced marketing analytics and digital attribution, giving marketers the ability to track, measure, and optimize their entire marketing investment. It provides the most transparent and accurate view into the return of marketing investments that cross the wide spectrum of marketing channels, including paid, earned and owned media, online, offline and in-store.
MarketShare is an analytics company that enables businesses to grow efficiently by uncovering which actions really drive results. Founded in 2005, MarketShare has a track record of ground-breaking innovations in data, modeling and software and has worked with over half of the Fortune 50. MarketShare's platform provides a combination of technology, data, modeling and business intelligence solutions that lead to improved decision-making, attribution and optimization for businesses. The company is headquartered in Los Angeles, with offices in San Francisco, New York, London, Tokyo and Bangalore. MarketShare is a portfolio company of Elevation Partners, a $1.9 billion private equity firm that makes large-scale investments in market leading consumer and technology businesses. For more information, please go to: http://www.marketshare.com; follow us on twitter @MarketShareCo.