LOS ANGELES, Nov. 2, 2012 /PRNewswire/ -- MarketShare, the leading cross-media predictive analytics company, announced today that advisory board member Jim Stengel and Ivan Markman, MarketShare's COO, are speaking at the Japan Marketing Association (JMA) on November 5th 2012.
Mr. Stengel is speaking about applying a new ideals-driven framework to drive business growth in today's global economy. He will reflect on his time as Global Marketing Officer at Procter & Gamble and reference his ground-breaking research summarized in his book "Grow: How Ideals Power Growth and Profit at the World's Greatest Companies". Mr. Markman will be speaking on best practices in optimization to drive business growth and profitability based on his experience engaging with many of the top global brands and as head of MarketShare's international business. Both will also participate in a panel entitled "Integrated Marketing Management and the CMO Function".
"We are honored that the Japan Marketing Association has asked us to address their membership," said Ivan Markman, chief operating officer, MarketShare. "Many of MarketShare's top clients are here in Japan and they are aggressively adopting advanced techniques in marketing attribution, optimization and allocation. Together with Jim Stengel, I hope to provide the audience with the latest findings on getting to a truer view of marketing performance in an increasingly complex world."
The JMA was formed in 1957 and now has over 8000 members representing most of the major companies in Japan. The JMA has committed to improving the practice of marketing widening its application to corporate management throughout the nation.
MarketShare is a predictive analytics company that enables businesses to creditably measure and dramatically improve the return on their Marketing investments. Founded in 2005, MarketShare has a track record of ground-breaking innovations in data, modeling and software. Recognized as an industry leader by Forrester Research and a "Cool Vendor" by Gartner, MarketShare has enabled more than half of the Fortune 50 companies to dramatically improve their marketing effectiveness. MarketShare's platform provides a combination of science, technology and expertise that lead to improved decision-making, attribution and optimization for businesses. The company is headquartered in Los Angeles, with offices in San Francisco, New York, London, Tokyo and Bangalore. MarketShare is a portfolio company of Elevation Partners, a $1.9 billion private equity firm that makes large-scale investments in market leading consumer and technology businesses. For more information, please go to: http://www.marketshare.com; follow us on Twitter @marketshareco.