LOS ANGELES, Dec. 3, 2015 /PRNewswire/ -- MarketShare, the global leader in advanced marketing analytics software for enterprise, has launched a powerful application for TV ad measurement. MarketShare TV assesses the business impact of the TV ads that marketers run, and helps brands use these findings to guide crucial television advertising decisions and to sync TV advertising with wider marketing efforts.
Advertisers often struggle to track consumer response back to TV ads that initiate the path to purchase. MarketShare TV bridges the gap by identifying measurable consumer actions—such as website visits and inbound calls—that follow commercials being aired, in order to assess how TV ads impact consumer buying.
Going beyond matching ads with actions alone, the application uncovers the degree to which key elements such as network, daypart, creative, and more contribute to responses. It also evaluates the wider business context, identifying incremental long- and short-term impacts these factors deliver to revenue. As a result, advertisers can make media and creative decisions with greater precision than ever.
Because MarketShare TV sits alongside MarketShare's resource allocation and cross-channel attribution applications, MarketShare TV helps drive ripple effects across the marketing program. Advertisers can use MarketShare TV insights to inform broader marketing allocations, and to calibrate digital tactics to "reel in" customers that TV ads drive.
Advertisers receive insights via a user-friendly dashboard featuring reporting, clear recommendations, plus tools to analyze competitor ratings and spending. Insights are refreshed with a very high frequency—typically on a weekly basis—giving advertisers guidance to pivot TV marketing programs quickly.
"Advertisers have long struggled to understand the impact of television ads on business outcomes," explained Jon Vein, Co-founder & CEO, MarketShare. "MarketShare TV overcomes the challenges, providing clear, up-to-date guidance on TV advertising for business results. And unlike other approaches on the market, the application helps utilize effective television decisions to drive the entire marketing program ahead."
MarketShare helps marketers grow revenue. Combining advanced analytics technology, scientific leadership and deep domain expertise, MarketShare enables large companies to measure, predict and dramatically improve Marketing's impact on revenue—typically generating a 20%-30% improvement in marketing effectiveness and 3%-4% revenue increase, yielding a 3x-50x first-year ROI. Widely considered the market leader, MarketShare helps direct tens of billions of marketing investment dollars globally. Visit www.marketshare.com.