CEDAR KNOLLS, N.J., Aug. 14, 2015 /PRNewswire/ -- Leading data-driven direct response strategy firm Marketsmith, Inc. has climbed to number 97 on the 2015 Inc. 500 list of the fastest growing privately held companies in the U.S. Last year, the company ranked 135.
The stunning success of Marketsmith, which Monica C. Smith founded in 1999, is a testament to her and her team's unrivaled understanding of data and how to use it to benefit its growing list of top tier direct marketing clients by reducing costs and driving business growth.
Smith has no doubts about what it takes to run a successful agency that provides results for omnichannel marketers, day in and day out. "Media is expensive, postage is expensive, digital lacks transparency, and the workforce is terribly unprepared for the rise of the consumer and developing technology. The only way to win and win big, over and over again is by providing your clients with three things: unparalleled access to information that ensures they are informed, client service that shows a remarkable understanding of their business, and continuous innovation. People ask me all the time, how do you do it? I say I never stop uncovering more ways to be the best there is at marketing, at data analytics and at driving results. We can all look to Silicon Valley or Madison Avenue for the answers, but this is the era of the entrepreneur and I really believe that you will be seeing not only my companies but also the other recipients of this great recognition providing extraordinary outcomes for their clients. I congratulate all 5,000 on their growth, fortitude and tenacity. May we all continue to disrupt the status quo."
Marketsmith's stunning growth has been noticed by others, as well. It recently moved up to number 6 on the 2015 NJ Biz list of women-owned businesses and was twice honored as a Top 50 Fastest Growing Company in NJ.
Smith's obsession with driving results led to her founding another company, i.Predictus, in 2011. It has since become the definitive leader in marketing and media automation for agencies and brands running large scale campaigns, with many of the country's largest media agencies signing on to use it for their clients. And earlier this year, she acquired advertising and PR agency Brushfire, which has been creating award-winning campaigns for brands like The New Jersey Lottery, Minwax and Gorilla Glue for almost 50 years. The three companies now all live and innovate together under the umbrella, "The Marketplace."
Said Marketsmith and Brushfire President Jill Draper, "One of the reasons we're growing so quickly is the quality of our people. The best of the best are choosing to come to us instead of to New York City. We're glad we've become a prime destination for brilliant, talented and driven young professionals looking to make a real difference. Because there's no shortage of opportunities here for them to do just that."
Honored by NJ BIZ with the 2014 Business of the Year Award, ranked #10 on Crain's New York's 2014 Fast 50 List and #97 on the Inc. 500 2015 List, Marketsmith, Inc. is a strategic direct response marketing firm with an innovative approach to executing data-driven strategies that maximize ROI and foster consumer engagement. Marketsmith partners with its clients to create the powerful intersection of fact-based data and humanity to propel both business and community. Responsible for over $200 million dollars of media spend per year across TV, radio, print, digital and direct response and driving over $1.5 billion dollars annually at retail. Marketsmith has successfully launched and managed initiatives for both large and small brands, across multiple industries. Under the leadership of Founder/Chairwoman Monica C. Smith, the firm has been recognized as the 5th Fastest-Growing Women-Led Business on the Inc. 500, along with receiving the New Jersey Technology Council's 2014 Impact Company of the Year Award.
SOURCE Marketsmith, Inc.