OMAHA, Neb., May 23, 2016 /PRNewswire/ -- MarketSphere has formed a new operating entity that will focus on the growing discipline of Marketing Performance Management (MPM). The new unit is being formed to serve organizations whose Marketing leadership is adopting a stronger relationship with the Finance team to better plan, manage, and measure Marketing spend.
"Performance is the fifth 'P' of Marketing, and it's becoming more and more important that the Chief Marketing Officer embraces this discipline to drive revenue through enhanced decision-making processes," according to Brian Brownrigg, Managing Director of the new unit. "QuintoVate helps companies establish a vision for MPM, and deliver this vision through expert business and technology consulting."
QuintoVate brings a comprehensive methodology to address an emerging need. "We've seen the rapidly-growing demand from our clients," said Lonnie Janecek, MarketSphere CEO. "QuintoVate allows us to address that need in the market and help our partners define the solution as early adopters."
QuintoVate begins operations May 23, 2016. For more information, visit www.quintovate.com.
About MarketSphere: MarketSphere's vision is to own, operate, and build innovative businesses that solve key business problems, add value for clients, provide meaningful careers, and give back to the communities served. The company utilizes technology and proven business strategy to enable its businesses to Innovate Faster, Operate Smarter, and Scale More Gracefully, which in turn leads to quality services and innovative products for clients, higher employee satisfaction, and maximization of shareholder value.
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