Marley Coffee Engages Brand Strategy Group Get Stirred Up
LOS ANGELES, June 7, 2013 /PRNewswire/ -- Marley Coffee (OTCQB: JAMN), (www.marleycoffee.com), the sustainably grown, ethically farmed and artisan roasted gourmet coffee company, today announced that it has engaged David Roth and Rick Bacher of Get Stirred Up to oversee all branding activities for the company. They will be in charge of providing a full suite of brand management and design services -- from positioning to package design, website redesign and in-store and online marketing.
The brand strategy and design duo, who each have more than 25 years of experience working with both legacy and entrepreneurial brands, as well as creating their own high-profile ventures, are known for turning everyday commodities into lifestyle "badges" that convey what's truly important to consumers. They've gained significant notoriety for this in the food and beverage categories, in particular, and for shining spotlights on unarticulated consumer needs and innovative approaches to meet them, across a wide range of other industries, as well.
"We're energized by David and Rick's passion for tapping into those not-so-obvious but incredibly powerful reasons why consumers are drawn to one brand over another, especially in categories where there is so much choice," said Rohan Marley, Founder and Chairman of Marley Coffee. He added: "Coffee, like music, is one of those huge and everyday things that almost everyone consumes. When it's really good quality, it inspires and moves you. And in our case, with Marley Coffee, it also allows you to make a real difference in the world -- because of the many different ways we as a business give back to the community. Music was my father's calling. Coffee is mine. Both are incredibly powerful means towards incredibly powerful ends and Get Stirred Up immediately honed in on that."
Brent Toevs, CEO of Marley Coffee, commented: "I was particularly impressed by the very public acclaim the pair have received by Donnie Deutsch, Katie Couric and various food, beverage and retail industry analysts for their ability to look at the most ordinary, everyday products from a novel, lifestyle perspective and get people excited about buying them." He added: "As we're undergoing such significant expansion right now, it is more critical than ever to bring in this level of support. Getting products onto the shelves is only half the battle. Getting them off the shelves is the key to real revenue growth and that's why we've turned to Get Stirred Up."
"Marley Coffee, whose tagline is serendipitously 'Stir. It. Up.', presents us at Get Stirred Up with an unprecedented set of vibrant brand assets to work with," said Roth. "There's the Marley name -- rich in legacy, Rohan's inspiration and passion, the ultra-premium quality of the products and the innovative ways to enjoy them -- whole or ground beans, RealCup single-serve cups, automated retail, the company's deep commitment to global social causes, and the huge momentum it is currently experiencing in terms of worldwide awareness and distribution. We're excited to stir all that up."
Marley Coffee is on track to be sold in more than 6,000 locations worldwide by the early fall of this year. Among other developments, it has recently inked major distribution deals with Kroger, Office Depot and Market Basket.
About Jammin Java Corp., d/b/a Marley Coffee
Marley Coffee (corporate name Jammin Java Corp.) is a US-based company that provides premium, artisan roasted coffee to the grocery, retail, online, service, hospitality, office coffee service and big box store industry. Under its exclusive licensing agreement with 56 Hope Road, the Company continues to develop its coffee lines under the Marley Coffee brand. The Company is a fully reporting company quoted on the OTCQB under the symbol "JAMN". Learn more at www.MarleyCoffee.com or visit the corporate website at www.JamminJavaCorp.com. Join us on Facebook at http://www.facebook.com/MarleyCoffee or follow us on Twitter at http://twitter.com/marleycoffee, where we post information that's material and non-material about the Company.
About Get Stirred Up
Denver-based Get Stirred Up is a brand strategy and design duo that works in a consultative way with founders/CEOs of established, profitable mid-sized companies or high-profile emerging growth ventures, helping them refine their positioning/key messaging, update or create brand identities, taglines, websites, collateral, packaging, promotional materials, and/or develop new opportunities for revenue growth. Its principals, David Roth and Rick Bacher, who each have more than 25 years of experience in agency, corporate and entrepreneurial roles, are known for being preoccupied with honing in on what makes a brand imperative, as opposed to just compelling. For more information on Get Stirred Up, please visit www.getstirredup.com or phone 312-919-2366.
This Press Release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended (the "Acts"). In particular, the words "believe," "may," "could," "should," "expect," "anticipate," "estimate," "project," "propose," "plan," "intend," and similar conditional words and expressions are intended to identify forward-looking statements and are subject to the safe harbor created by these Acts. Any statements made in this news release about an action, event or development, are forward-looking statements. Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company. These risks and others are included from time to time in documents we file with the Securities and Exchange Commission ("SEC"), including but not limited to, our Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on our future results. Accordingly, you should not place undue reliance on these forward-looking statements. Although the Company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. The Company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the Company. The Company's SEC filings are available at http://www.sec.gov.
SOURCE Marley Coffee