LOS ANGELES, June 5, 2013 /PRNewswire/ -- Marley Coffee (OTCQB: JAMN), (www.marleycoffee.com), a sustainably grown, ethically farmed and artisan roasted gourmet coffee, announced that is has now set up a national distribution network in the natural grocery retail space. The company recently added United Natural Foods (UNFI) to its roster of distributors to establish a national footprint. Its products are currently distributed nationally through KeHE/ Tree of Life Distributors and DPI Specialty Foods. Regionally, the company works with epicurean distributors like Gourmet Merchants International and Renaissance Specialty Foods. The company's national and regional distributors now cover 100% of the US in the natural grocery space.
UNFI is an independent national distributor that ships from eighteen centers throughout the U.S. and Canada. The company provides services for retailers and manufacturers, including marketing and promotions, merchandising, category management, and store support services. KeHE / Tree of Life utilizes state-of-the-art procurement systems to distribute products throughout North America utilizing twelve distribution centers and working with retailers and manufacturers in the same way.
"When I first thought about Marley Coffee, I wanted to primarily make a great product that customers would love the taste, that is sustainable to the Earth and that would resonate with customers for years to come," commented Rohan Marley, Founder and Chairman of Marley Coffee. "Once we had the base products we wanted to bring to market, my team and I sat down to determine our distribution and channel strategy. For the past year and a half, we've been working on these two areas and with the addition of UNFI and KeHE, we feel we've accomplished our strategy."
"I've been in the coffee business all of my life and I can tell you that having a great product and a great brand is just the tip of the iceberg," said Brent Toevs, CEO of Marley Coffee. "As Rohan clearly stated, a company needs to have a clear route to market strategy and a plan on what products go to what channels. When I met Marley Coffee 2 years ago, the company mainly had 12oz Whole Bean bags, which were sold to specialty retailers. Today, we have an entire portfolio of products that can be utilized in just about any channel that you can put coffee into. We laid out which products belong in which channels and then we went out and looked for the right distribution partners in each of those channels. The biggest mistake a company can make is trying to fit a limited number of products into all channels. What we have going for us is our brand and our taste profiles. Now, we've got the right channel partners and with these distributors, we have a national distribution network for the natural grocery retail space."
About Jammin Java Corp., d/b/a Marley Coffee
Marley Coffee (corporate name Jammin Java Corp.) is a US-based company that provides premium, artisan roasted coffee to the grocery, retail, online, service, hospitality, office coffee service and big box store industry. Under its exclusive licensing agreement with 56 Hope Road, the Company continues to develop its coffee lines under the Marley Coffee brand. The Company is a fully reporting company quoted on the OTCQB under the symbol "JAMN". Learn more at www.MarleyCoffee.com or visit the corporate website at www.JamminJavaCorp.com. Join us on Facebook at http://www.facebook.com/MarleyCoffee or follow us on Twitter at http://twitter.com/marleycoffee, where we post information that's material and non-material about the Company.
This Press Release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended (the "Acts"). In particular, the words "believe," "may," "could," "should," "expect," "anticipate," "estimate," "project," "propose," "plan," "intend," and similar conditional words and expressions are intended to identify forward-looking statements and are subject to the safe harbor created by these Acts. Any statements made in this news release about an action, event or development, are forward-looking statements. Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company. These risks and others are included from time to time in documents we file with the Securities and Exchange Commission ("SEC"), including but not limited to, our Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on our future results. Accordingly, you should not place undue reliance on these forward-looking statements. Although the Company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. The Company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the Company. The Company's SEC filings are available at http://www.sec.gov.
SOURCE Marley Coffee