Marley Coffee to Introduce "Marley Coffee RealCup" for Leading Single-Cup Brewing System
Convenient New Format for Popular Home and Office Single-Serve Brewer Expected to Be Available for Purchase in Late 2012
LOS ANGELES, May 1, 2012 /PRNewswire/ -- Marley Coffee (OTCBB: JAMN), a sustainably grown, ethically farmed and artisan roasted gourmet coffee, today unveiled its newest product offering for home and office: Marley Coffee™ RealCup™.
Marley Coffee RealCup will be compatible with most models of the leading single-cup brewing system in North America. The new products are expected to be available by the end of 2012. Marley Coffee RealCup prototypes were showcased last week at the National Automatic Merchandising Association (NAMA) OneShow in Las Vegas.
"The introduction of Marley Coffee RealCup will extend our penetration in the growing single-serve coffee market and we believe open a door to tremendous opportunity for both retail and office coffee service (OCS) sales," said Brent Toevs , CEO, Marley Coffee. "We've received a universally positive response from retailers and OCS distributors about Marley Coffee RealCup and are eager to bring them to market to provide coffee lovers with an exceptional new choice for their single-serve machines."
At launch, Marley Coffee RealCup is expected to be available in four varieties: Get Up, Stand Up (light roast), One Love 100% Ethiopia Yirgacheffe (medium), Lively Up 5 Bean Espresso (medium dark), and Talkin' Blues 100% Jamaica Blue Mountain® (medium). Pricing and packaging have not been finalized.
"Our vision is to give coffee lovers an opportunity to enjoy Marley Coffee wherever, whenever and however they choose," said Rohan Marley , chairman and co-founder, Marley Coffee. "Marley Coffee RealCup will help us expand our movement even deeper into homes and offices around the country."
According to public information:
- There are 7-9 million households with the leading single-serve system in the U.S.
- In 2011, single-serve systems represented a 50.1% share of the total Coffee/Espresso Maker Category, up from only 11% in 2007.
- Approximately 1 billion cups of coffee and tea are brewed by the ubiquitous single-serve system annually.
- The leading single-serve brewing systems can be found in over 200,000 offices in North America, responsible for more than 50 million cups of coffee consumed monthly.
Marley Coffee currently offers two new varieties of Jamaica Blue Mountain® Ground Coffee roasts and six varieties of certified USDA Organic Ground Coffee as well as Whole Bean Coffee and Single-Serve At-Home Pods in an array of roasts. Marley Coffee is also available for the trade in Traditional Fracs, Single-Serve Breakroom Pods, Branded Vending and Foodservice Solutions.
All Marley Coffee products live up to the Rastafari standards of ITAL, standing for all things Pure, True and Vital. A portion of all sales of Marley Coffee supports the Kicks for Cause Foundation. Started by Marley Coffee, Kicks for Cause aims to build playable soccer fields and soccer camps for children of coffee-producing communities in Jamaica.
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About Marley Coffee
Marley Coffee (corporate name Jammin Java Corp) is a US-based company that provides premium, artisan roasted coffee to the grocery, retail, online, service, hospitality, office coffee service and big box store industry. Under its exclusive licensing agreement with 56 Hope Road, the company continues to develop its coffee lines under the Marley Coffee brand. Marley Coffee is a fully reporting company quoted on the OTCBB under the symbol JAMN. Learn more at www.MarleyCoffee.com, visit the corporate website at www.JamminJavaCorp.com, join us on Facebook at http://www.facebook.com/MarleyCoffee, and follow us on Twitter at http://twitter.com/marleycoffee.
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This Press Release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended (the "Acts") . In particular, the words "believe," "may," "could," "should," "expect," "anticipate," "estimate," "project," "propose," "plan," "intend," and similar conditional words and expressions are intended to identify forward-looking statements and are subject to the safe harbor created by these Acts. Any statements made in this news release about an action, event or development, are forward-looking statements. Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company. These risks and others are included from time to time in documents we file with the Securities and Exchange Commission ("SEC"), including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on our future results. Accordingly, you should not place undue reliance on these forward-looking statements. Although the Company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. The Company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the Company. The Company's SEC filings are available at http://www.sec.gov.
SOURCE Marley Coffee
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