Marley's Mellow Mood 100% Natural Relaxation Teas & Sodas Help Beverage Industry 'Feel Alright'
The Marley Family Brings Category-Leading Products and 1Love Movement to AWMA Show & Natural Products EXPO West
SOUTHFIELD, Mich., Feb. 8, 2011 /PRNewswire/ -- Inspired by their patriarch's principles and messages of love, unity and peace, Bob Marley's family will bring its Marley's Mellow Mood 100 percent natural relaxation teas and sodas to two of the food and beverage industry's most influential trade shows in February and March. Marley's Mellow Mood will be jammin' with attendees at the AWMA Convenience Distributor Conference and Expo, Booth #304, February 8-10, 2011 in Las Vegas, NV. Marley's Mellow Mood will also be a featured exhibitor at Natural Products Expo West, Booth #5274, March 11-13, 2011 in Anaheim, CA. Learn more at www.MarleysMellowMood.com.
With its soothing style, natural ingredients, and great taste, Marley's Mellow Mood has become one of the beverage industry's breakout hits of the New Year. A new line of 100 percent natural, caffeine-free ready-to-drink cold teas and sodas, Marley's Mellow Mood is designed to reduce stress and relieve tension, while calming the soul and easing the mind. A portion of all sales benefits 1Love.org, the Marley family initiative created to fund charities that empower youth, protect the planet and encourage global peace.
Marley's Mellow Mood, with a suggested retail price of $1.99, is available in two varieties: lightly carbonated sodas (Berry and Citrus flavors) in 12oz. aluminum cans, and ready-to-drink cold teas (Green Tea with Honey and Black Tea with Raspberry, Passion Fruit and Peach flavors) in 16oz. glass bottles. Marley's Mellow Mood teas and sodas have been meticulously formulated with an exotic blend of all natural botanical ingredients sourced from around the world. Chamomile, Valerian root, Passionflower, Melatonin, Rose Hips and Lemon Balm are among the time tested calming and stress reducing ingredients that the Marley family has expertly crafted into first-of-its-kind relaxation beverages. The cans and bottles are wrapped in signature colors – green, yellow and red – and picture the classic Bob Marley image: relaxed, smiling, truly happy.
"Marley's Mellow Mood helps move my family's mission forward with the principles of our father's belief in that calm breeds peace, respect and love, while 1Love.org helps pay those messages forward," said Cedella Marley, Bob's daughter, on behalf of the Marley Family.
"Marley's Mellow Mood, ironically, has infused an enormous amount of energy into the fast-growing category of relaxation beverages," said Paul Fuegner, chief marketing officer, ViVa Beverages. "We have quickly gained distribution coast-to-coast across the USA, while seeing enormous international demand. Our sales are exceeding all expectations, especially during these unprecedented winter months that are historically slower periods for the industry. In these stressful and uncertain times, it's nice to know that there is a product and cause that promote feeling good, helping you relax and giving back."
Marley's Mellow Mood continues to expand distribution in most major markets across the USA and is available at supermarkets, convenience, natural food stores and other retail locations. Marley's Mellow Mood is also available by the case at Amazon.com.
The family has formed Marley Beverage Company and is manufacturing and marketing the new drinks in a joint partnership with ViVa Beverages, located in Southfield, MI. For more information and to purchase or distribute Marley's Mellow Mood, please visit www.MarleysMellowMood.com. To learn more about how you can share in promoting the legacy of Bob Marley, visit www.1Love.org.
More information about the American Wholesale Marketers Association (AWMA) Convenience Distributor Conference and Expo can be found at: www.AWMASHOW.com. More information about Natural Products Expo West can be found at www.ExpoWest.com.
About Marley's Mellow Mood
Bob Marley is a global icon, a musical prophet, whose words and vision forever changed the world. His image and music evoke a rich legacy and emotional connection that transcends generation, ethnicity, gender, and geography. In today's high paced, tech-driven world, Bob Marley's message of unity, freedom, peace, empowerment and love have never been more relevant. Marley Beverage Company was created by the family of Bob Marley, paying homage to their father and patriarch by launching and promoting a wide range of healthy, natural drinks that are 100% natural and have ingredients that put people into what we call, "Marley's Mellow Mood". Marley Beverage Company is manufacturing and marketing the new drinks in a joint partnership with ViVa Beverages, located in Southfield, MI. Learn more at www.MarleysMellowMood.com, www.facebook.com/MarleysMellowMood, and follow us on Twitter at www.twitter.com/DrinkMellowMood.
Visit the Marley Family's primary website at www.BobMarley.com and join the Official Bob Marley Facebook page at www.facebook.com/BobMarley. Learn more about other Marley family ventures by visiting The House of Marley personal audio products at www.TheHouseofMarley.com, Marley Coffee at www.MarleyCoffee.com, and 1Love.org at www.1Love.org.
SOURCE Marley’s Mellow Mood
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