In addition, Marlin also announced that Michael Biwer, current CEO of BlueHornet, has been appointed CEO of the newly formed company, which will launch under a new unified brand name later this year. Mr. Biwer brings to the company an extensive digital marketing services background and deep expertise in big data, marketing and analytics. Prior to joining BlueHornet, he served as a Group Vice President at Acxiom Corporation.
"Our customers will benefit from powerful marketing technology that simplifies marketing complexity, so marketers can focus on what matters most: driving superior results," Biwer said. "With this combination, our customers gain a stronger user interface, market-leading back-end data management and analytics capabilities, and worldwide presence to execute their digital marketing campaigns."
About the Merged Companies
More information about the new company will be announced soon. In the meantime, to learn more about TMA's digital marketing, omni-channel marketing and data management platform solutions, visit www.marketing.teradata.com. For more information about BlueHornet, please visit www.bluehornet.com or follow @bluehornetemail on Twitter.
About Marlin Equity Partners
Marlin Equity Partners is a global investment firm with over $3 billion of capital under management. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthen a company's outlook and enhance value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 100 acquisitions. The firm is headquartered in Los Angeles, California with an additional office in London. For more information, please visit www.marlinequity.com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/marlin-merges-digital-marketing-business-from-teradata-with-bluehornet-to-create-leading-global-customer-engagement-platform-provider-300301429.html
SOURCE Marlin Equity Partners