Marriott Rewards Hits High Note With Live Immersive SXSW Music Experience On Twitter And Periscope
Artists DNCE, Niykee Heaton & The Strumbellas to Perform Via One of the First-Ever Dual Camera Periscope Broadcasts
BETHESDA, Md., March 16, 2016 /PRNewswire/ -- Beginning this Thursday, March 17, Marriott Rewards is utilizing Periscope to bring the energy and excitement of the Music is Universal SXSW® showcase to music fans worldwide. Utilizing one of the first-ever dual camera live streams on the app, Marriott Rewards, through its partnership with Universal Music Group (UMG), will provide unfiltered and exclusive access to performances by DNCE (Republic), The Strumbellas (Glassnote) and Niykee Heaton (Capitol) including intimate views from cameras on mic stands, instruments and a more traditional view from the crowd. And, to truly give fans worldwide a SXSW experience, Marriott Rewards is hosting Twitter polls that will let the public decide which songs will be broadcast on Periscope.
Because of its growing reputation for innovative content creation, Marriott is one of a few select brands participating in Twitter's latest pilot which allows brands to promote Periscope broadcasts directly into the Twitter timeline. Fans can follow @MarriottRewards on Twitter to vote for their favorite song, access the full roster of UMG artists and Periscope broadcast schedule, and find out additional information about ways to experience life #WithTheBand.
"Marriott Rewards continues to break new ground collaborating with innovators so our 55 million loyalty members can connect with their passion for travel and music," said Amanda Moore, Senior Director of Social & Digital Marketing for Marriott Rewards. "Being one of a select few brands asked to participate in Twitter's pilot demonstrates how Marriott Rewards has been seeking new ways to engage our members to bring them unique, live and intimate experiences."
Marriott Rewards is a first-time major sponsor of the South by Southwest® 2016 Music Conference and Festival. Music is Universal expands on Marriott Reward's partnership with global music leader UMG that launched in June of last year. Marriott and UMG are creating a first-of-its-kind experience taking over areas of the JW Marriott Austin hotel during SXSW music, featuring headline performances by Grammy-nominee Ryan Adams and the critically-acclaimed Avett Brothers, and daily showcases with additional artists. Marriott Rewards members can receive special access to these performances by showing their member number on the Marriott Mobile app to gain entry, regardless of whether or not they have SXSW badges.*
*Special access is for Marriott Rewards members only and is subject to availability. Must be age 21+ to attend evening performances and 18+ to attend daytime performances.
About Marriott Rewards: Marriott Rewards is Marriott International's award-winning loyalty program spanning 17 brands and 4,000 properties worldwide. Marriott Rewards is free to join and has no blackout dates and members can earn and redeem points at Marriott International properties around the world and at Marriott Rewards exclusive luxury partner The Ritz-Carlton®. Members can also redeem points for frequent flyer miles, cruises, car rentals, merchandise and more. By making rewards accessible with a modern, easy approach, Marriott Rewards continues to be a leader in the industry. Marriott Rewards has won the Freddie Award for "Best Hotel Rewards Program in the Americas" eight years in a row and the 2011 and 2010 Frequent Travel Award for "Best Hotel Rewards Program." In addition, the program has been named best hotel rewards program by the readers of U.S. News & World Report, About.com, Business Traveler, Global Traveler, Executive Travel and BusinessWeek magazines. To enroll and for more information about Marriott Rewards, guests can visit MarriottRewards.com.
About Marriott International: Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda, Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and Moxy Hotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.
About Universal Music Group: Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company. Find out more at: http://www.universalmusic.com.
About South By Souhthwest ® Music: The South by Southwest® Music and Media Conference (SXSW®) is a six-day event held every March in Austin. The conference offers unmatched access to ideas and global viewpoints on an increasingly borderless industry. It aims to educate and inspire musicians and professionals alike, with sessions attended by over 30,000 registrants and showcasing artists. A large multi-industry trade show exhibition, Music Gear Expo and daytime stage performances round out the day while evenings are devoted to the SXSW Music Festival, which showcases over 2,100 acts ranging from the unsigned to the iconic. The 2016 event takes place March 15 - 20 2016. For more information, please visit sxsw.com.
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SOURCE Marriott Rewards