Marriott Rewards Marketing Gets the Gold at MarketingSherpa Email Awards
BETHESDA, Md., Jan. 31, 2011 /PRNewswire/ -- For many Marriott Rewards members, the Marriott Rewards eNewsletter (eNews) is an essential read. Now it has been honored with the MarketingSherpa Email Award for top Email Newsletter Designed for Marketing.
Marriott Rewards eNews was strategically redesigned earlier this year. It includes dynamic content generated by customer insight and behavioral targeting, resulting in a newly-branded, custom eNewsletter for each member. Presented in a contemporary and concise format, eNews features members' account information, targeted deals, new hotel openings, news and partner specials.
MarketingSherpa cited Marriott Rewards eNews as being, "A well-designed email newsletter that keeps its audience interested and engaged so readers are more responsive to advertising and marketing offers. Marriott's marketers win this year's gold by ensuring its new Rewards eNewsletter would meet these goals by working hard to get it right before launch."
"We are pleased that MarketingSherpa has honored Marriott Rewards," said Ed French, senior vice president, Marriott Rewards. "We've re-designed all of our communications, including our signature communication eNews, with a thoughtful blend of timing, targeting, creative and strategy. We give members what they want across all touch points - personally relevant content in an easy-to-read, informative format."
Epsilon, a leading marketing service provider, works with Marriott Rewards to support their email marketing efforts, including eNews. According to Epsilon President and CEO Bryan Kennedy, "The Marriott Rewards team deserves this exciting recognition. They leverage the power of data and technology to provide a better brand experience for customers."
Marriott Rewards won the 2010 Frequent Travel Award and 2009 Freddie Award for "Best Hotel Rewards Program" and has been named best hotel rewards program by the readers of Business Traveler, Global Traveler, Executive Travel and BusinessWeek magazines.
For information about Marriott Rewards, guests can call 1-800-450-4442 or log onto MarriottRewards.com.
Visit Marriott International, Inc. (NYSE: MAR) for company information. For more information or reservations, please visit our web site at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.
SOURCE Marriott International, Inc.
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