MARS Advertising Announces Strategic Partnership with Nomadic Digital Agency Shopper marketing leader to enhance its digital offerings for major brands and retailers by leveraging expertise of award-winning digital strategists
SOUTHFIELD, Mich., Nov. 22, 2013 /PRNewswire/ -- MARS Advertising, Inc., a leading shopper marketing agency, and Nomadic Agency, a digital creative agency, announced today a strategic partnership to leverage the shift in shoppers' media consumption by merging team members to collaboratively identify and strategically integrate omni-channel solutions to continue providing enhanced shopper value throughout the path to purchase.
With 78% of all shoppers using the Internet to research and make purchasing decisions, according to a recent study conducted by Cisco, there's no denying that brands and retailers are looking to increase their presence and ability to connect with online consumers. The main goal of the MARS and Nomadic partnership is to enhance its current digital offerings with strategic ideas that are shopper-focused and digital-by-design.
In order to realize this vision, Nomadic will open a division inside MARS' headquarters office in Southfield. The initial Nomadic team will consist of a Digital Practice Lead, a Digital Creative Director as well as subject matter experts in search, social, and digital media. These leaders will be paired with shopper-focused counterparts from the MARS organization to collaboratively approach assignments and campaigns. The MARS/Nomadic team will be supported by the Nomadic Scottsdale office, which houses over 60 employees.
"MARS is continually building a strong internal marketing arsenal to strategically target and influence all aspects of the consumer experience," said Rob Rivenburgh, Chief Operating Officer at MARS Advertising. "As a part of this initiative, we are excited to join forces with the Nomadic team to expand upon our current digital solutions, so that we remain innovative in today's digital age and are able to continue building a broader portfolio of services for our clients."
"The opportunities to engage shoppers have never been as plentiful and rich. Search, social and commerce platforms put shopper insights and creative inspiration at our fingertips. They give us platforms to directly influence shopper behavior and build equity in ways that we could have only hoped for in the past," said Tim Washburn, Executive Creative Director at Nomadic Agency.
As a leader in Shopper Marketing, MARS is at the forefront of the evolution of the traditional understanding of the human purchasing experience. This partnership continues to evolve MARS service offerings by tapping into Nomadic's expertise in digital engagement. Together, MARS and Nomadic are committed to being forward-thinking and bringing new insights for their clients.
Founded in 1972, MARS Advertising Inc., is an international shopper marketing agency with over 40 years of experience and a proven track record of profoundly impacting the growth of brands through bold thinking, big ideas and actions that drive sustainable, profitable growth for clients. Known for driving shopper consumption and creating a change in consumer behavior, MARS has been named the number one rated shopper marketing agency, five of the past six years, according to The Hub Magazine. MARS is proudly certified by the Women's Business Enterprise National Council (WBENC), the largest third party certifier of businesses owned and operated by women in the US. MARS has 11 office locations throughout North America and the United Kingdom with more than 300 employees.
Nomadic is an award winning, integrated creative agency, comprised of an eclectic group of brand marketers, agency creatives, digital strategists, and technical architects. The team is dedicated to identifying and developing ideas that build brand equity in more sharable, sustainable and ownable ways - ideas worth investing in.
Nomadic is headquartered in Scottsdale, AZ. It's primary clients are Disney Parks & Destinations, Ubisoft, Cricket Wireless and Hoya Vision. Nomadic specializes in integrated campaigns, interactive design, and content creation (and curation).
For more information about Nomadic, visit www.nomadicagency.com or find us on Facebook.
Phone: 518.465.8829 x 215
SOURCE MARS Advertising, Inc.